Twitch branding

EAT on Instagram: "We crafted streaming kits for @twitchrivals, the hub for competition on @twitch. Streamers can personalize these sleek assets, boosting the Twitch Rivals brand and their own professionalism. Because in the world of streaming, having the right gear is essential."

2019 - Elephant was invited to design a website unveiling Twitch’s rebrand by Collins. By designing the story as an interactive side-scroller experience, the site encourages users to playfully discover all elements comprising Twitch’s updated identity system. And because Twitch’s users are what made it special in the first place, certain parts of the experience revolve specifically around them. We worked on how best to visualize each brand element, while tying them together through…

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