Logo type

Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present? There are five different types of logos, or six, if you include characters/mascots.

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Rival Wordmark designed by JR. Connect with them on Dribbble; the global community for designers and creative professionals.

Santiago Colombo on Instagram: "Toke Cafe"

Die Jerk Logotype designed by Antonio Calvino. Connect with them on Dribbble; the global community for designers and creative professionals.

HelperChoice Logo, Letter H logo, Hug. Real company, real logo, Logos and Types, lettermark H.

Sometimes it’s best to have the logo in an authentic letterform. Here are some inspiring tips you can easily follow to create a fantastic lettering logo design!

Aaron and Rob, the founder of Lightwave Creative, reached out to us to design a logo for there creative agency. The name sparked many obvious directions we could have gone with but we wanted to think a little differently to make sure the direction was unique. Working on light wave our theory for execution... we started with the type this time, Icreating these letters that lightly wave into each other... almost like you're being lead through a journey. AI Logo Make

The PP is a podcast by the talented young man, Kerwin Elias, which inspires young entrepreneurs to follow their dreams and to never stop growing as a person. The clever type direction shows a "charging / loading" bar in the O of process and it emotes all the right feels. This also becomes a cool modular system that is responsive to any application.