Why do customers visit corporate websites?

Customers are not supposed to visit corporate sites, yet they do, in great numbers. According to our research, customers are the second-biggest visitor group – behind jobseekers – accounting for nearly a quarter of all visitors. So why do they often get a second class service on corporate channels?

"we are still at the stage of convincing internally that customers are a group to be served on the corporate site"

Read Jason's great article on this topic to discover what we learned about the corporate site's role in serving customers - the challenges, and some solutions.