Unilever is increasing our marketing investment in gaming so our brands can engage with consumers where they play. 70% of gamers are actively interested in personal care products, and gaming’s popularity among Gen Z consumers and women is increasing. Our Personal Care brands have been co-creating with platforms like EAFC, Roblox and Fortnite to reach new audiences, add value and make our brands unmissable. Find out more: https://lnkd.in/ecm5qdzx #UniquelyUnilever
Impressive to see Unilever leading the way by connecting with consumers through gaming! A creative approach to expanding brand reach.
Espectacular! hace poco vi una charla de Juliana Martinez en un EXMA SUMMIT en la que mostró algunas cifras muy interesantes del mundo gamer! Se estima que en latin america hay 289.3M Players!!! 80% de consumidores generación Z son gamers!! por lo que gaming es una estrategia totalmente acertada para conectar con esas nuevas generaciones. Otro dato interesante de su charla es la cantidad de mujeres gamers 🤯 !!! cerca del 45% !!... Definitivamente, estamos viendo el futuro del marketing
Exciting innovation to the industry!
Game on! 🎮
How many gamers did you ask to get to this 70% figure? Are there more details on your research?
Looks great
Amazing concept and it's hitting 2 birds with 1 stone
This is great
Building education through diverse fields of knowledge. Neurodiversity, Endocrinology and Business.
1wout of the (70% of gamers are actively interested in personal care products, and gaming’s popularity among Gen Z consumers and women is increasing. ) how many said they want to see your branding in game?