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With the release of iOS18, Apple is rolling out significant updates to its Mail app, set to change how users interact with their inboxes. "This is going to be one of the most significant updates to the inbox experience that we’ve seen in years," said Tinuiti's Kellie Collins. "With Apple’s 48% email market share, we anticipate an impact to KPIs, but given some of the updates are limited to newer devices, we’ll have the benefit of seeing this impact gradually. This gives us time to get ahead and optimize before the majority of subscribers experience the new inbox. While exciting, it introduces new challenges as we adapt to an evolving subscriber experience." Read more: https://lnkd.in/e2Bpdixn #apple #ios18 #emailmarketing #lifecyclemarketing

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