The Drum’s Post

How can optimizing your product content lead to more revenue? 🤓 With the launch of Products AI just around the corner (yes, it’s happening very, very soon 😉), we’re excited to showcase what Products AI can do for you 🚀. To give you a clear picture, we’ve put together a few before-and-after examples, so you can you can judge for yourself 🤩. Impressed? Now imagine the effect on your revenue if you do that with all your products in bulk while saving you countless hours of manual optimizations! ⏰ Don’t miss out on the Products AI launch. Request to be notified as soon as it goes live ➡️ https://lnkd.in/dZd3n34i #ProductsAI #ContentOptimization #FeedOptimization #shoppingads 

Our first blog post is pushed back to next week but here's a little taste into one of the biggest benefits of using AI-powered Chatbots for your next product launch! Turn Your Website into a Focus Group 📎 Open up a line of direct communication with your customers, these real-time insights help you gain a deep understanding of their interest, concerns, and perspectives. This is an exciting new era of understanding your customers, leading to effective marketing and product development strategies. #ProductMarketing #ProductLaunch #GoToMarket #ProductLaunch #Chatbots #CustomerEngagement #AI #AIStrategy #BlogPost #BusinessGrowth #MarketingStrategy #DataDriven

Sarah McConnell recently had me on GTM AI. I love this format. Modern GTM products come on and do a short demo of their AI features. ✏Tactical - give an actual product demo and let's have some real talk about where AI comes in 🏆 Positioning - frames Qualified as a leader in the AI space, associated with all the cool kids 🌎 Distribution - broadens reach by getting ecosystem players to share to their audiences Give it a watch if you want to see how Mutiny is using AI to speed up the time it takes you to personalize your website for target accounts by 100x.

In this MarTech Interview, Dominik Facher, Chief Product Officer at ZoomInfo talks about the platform’s latest AI-powered Copilot and the growing influence of AI across marketing and sales. Read here - https://ow.ly/ONl750R85y8 #MarTech #B2BTech #ZoomInfo #AI #marketing #sales #B2Bteams #salestech #GTM

Last week, I attended Marketing Brew’s NYC event - Marketing’s (Early) Guide on AI. My three takeaways hearing from the impressive speaker lineup: 💡 Start Small: Find ways to incorporate generative AI into your workflow to familiarize yourself with prompts and AI capabilities. As you become more comfortable, scale up and encourage your team to test and learn with AI tools. This is a pivotal skill set for Marketing’s new age of MarTech. 💡Understanding LLMs: It’s essential to know what data sources make up your LLM and its biases when applying to your use case. Expect variation based on what models use what sources of data, and their data licensing agreements. 💡Customer-Centricity: AI is allowing marketers and customer experience teams to improve the chatbot experience through a deeper understanding of a customer’s data profile while informing humans when to intervene, resulting in faster customer outcomes.  #marketingai #b2bmarketing #aiadoption

🌟 Embrace the Power of Generative AI in Advertising 🌟 AI is revolutionizing ad campaigns with machine learning integration across all types. Without AI assistance, your conversion rates will fall behind competitors who leverage these algorithms to their advantage. Don't miss out on Google's Search Generative Experience! Mastering the art of generative AI: - Balance human guidance with AI automation. - Avoid generic content; stand out from the crowd. - Provide detailed prompts for optimal results. Tap into generative AI tools like ChatGPT, Gemini, and Microsoft Co-Pilot for innovative marketing ideas. Remember, human review is crucial for your brand to shine. #AIAdvertising #MarketingInnovation #PPCTips Let your creativity soar with generative AI and propel your brand's success in the digital realm! 💡🚀✨

🧠 Think Beyond Content: Unleashing AI’s Full Potential for Marketers AI isn’t just another productivity tool—it’s a game-changer for marketing operations. But are you still using it to boost individual productivity instead of driving strategic innovation? 🤔 In the latest CMO Funnel Files, David Greenberg dives deep into how marketers can shift from using AI for basic tasks to leveraging it as a powerhouse for full-scale automation and experience activation. It's time to stop thinking small and start harnessing AI to transform your entire funnel, drive revenue, and stay ahead of the competition. Discover five actionable strategies to break new ground with AI, and learn how you can turn AI into a driver of significant business impact. 💡 🔗 Read the full article: https://ow.ly/efRy50T1Cef #MarketingInnovation #AIinMarketing #ConversationalAI #CMOFunnelFiles

#Marketers: Did you know these three ways to integrate #generative #AI into #advertising and #marketing strategies? • Achieve #hyperpersonalization at Scale - create personalized campaigns at light speed with no creative constraints • Start with Off-the-Shelf Pilots - leverage already available AI models, and respond to customer feedback. • Customize for Differentiation - integrate generative AI with their own data and systems, and renovate! Learn more here: https://lnkd.in/dGj4ZEBu #marketing #AI #artificialintelligence #advertising #sales #opportunity #creativity #creative #productplacement #technology #bigdata #tech #innovation #aipowered #aimarketing #aimarketingtools #aimarketingagency #aimarketplace

#Marketers: Did you know these three ways to integrate #generative #AI into #advertising and #marketing strategies? • Achieve #hyperpersonalization at Scale - create personalized campaigns at light speed with no creative constraints • Start with Off-the-Shelf Pilots - leverage already available AI models, and respond to customer feedback. • Customize for Differentiation - integrate generative AI with their own data and systems, and renovate! Learn more here: https://lnkd.in/dGj4ZEBu #marketing #AI #artificialintelligence #advertising #sales #opportunity #creativity #creative #productplacement #technology #bigdata #tech #innovation #aipowered #aimarketing #aimarketingtools #aimarketingagency #aimarketplace

#Marketers: Did you know these three ways to integrate #generative #AI into #advertising and #marketing strategies? • Achieve #hyperpersonalization at Scale - create personalized campaigns at light speed with no creative constraints • Start with Off-the-Shelf Pilots - leverage already available AI models, and respond to customer feedback. • Customize for Differentiation - integrate generative AI with their own data and systems, and renovate! Learn more here: https://lnkd.in/dGj4ZEBu #marketing #AI #artificialintelligence #advertising #sales #opportunity #creativity #creative #productplacement #technology #bigdata #tech #innovation #aipowered #aimarketing #aimarketingtools #aimarketingagency #aimarketplace