A great UI can't fix a crappy flow and bad information architecture. And crappy flows are expensive to fix because they require a lot of resources. Why? Because they require backend, frontend, devops and sometimes infrastructure committment. Test and re-test flows. Make sure they are rock solid before even thinking of adding a button anywhere. If the flow is too complex, redo it. If you want to improve user experience, don't offload complexity on the user because you want to ship faster. Because it's always going to bite you in the ass when it comes to retention, and will just grow your aquisition cost while forcing you to change things later down the road anyway, when you're strapped for resources. If you're a UX person that is worth a damn, don't even think of putting anything on a canvas before having a tested and proven information architecture and rock solid flow. Push back. Even when you think it doesn't make sense. If you're a UX-er, please, please, for the love of god, stop creating empathy maps and start flowcharting and invest in understanding information architecture. You cannot sticky-note your way out of every problem. Trust me.
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Founder of Contrast Studio / Fractional Design Partner for New Ventures / Helped raise over $20mil. in funding
3wBut sticky notes are fuuuun 😭 It's like grown-up kindergarten. The only thing missing is play dough 😄. But seriously know, let's talk specifics. Explain how people should test IA and what makes an IA rock solid.