Skift’s Post

Experiences vs. Things: Where the Money’s Going Travel executives see activities and experiences as increasingly lucrative, and here's what the numbers say about how travelers are spending on them. https://hubs.li/Q02HD8NW0

Spring 2024 is here, and the travel world is buzzing with excitement. As a tourism marketer, it's important to know what travelers are looking for. Here are some key trends from the spring 2024 travel report to keep in mind: - Pets are a part of the family! That’s why more travelers are choosing destinations and accommodations that welcome their furry friends. - Gen Z and millennials are leading the way with spring travels and they're choosing travel that feels personal and immersive. - Travelers are planning ahead with 52% pre-booking activities and 34% securing restaurant reservations in advance. - When picking where to go, travelers are leaning towards clear info on health safety and flexible booking options. It’s all about feeling secure and having peace of mind. Check out our full blog post in the comments! #TourismMarketing #TravelerTrends #NobleStudios

👀 "GEN Z TRAVELERS PRIORITIZE EXPERIENCES OVER LUXURY GOODS. According to the 2023 Global Travel Trends Report by American Express Travel, 79% of Gen Z and millennial respondents believe that leisure travel is a vital part of their budget allocation, with 84% preferring a dream vacation over acquiring a new luxury item." The above quote, from Skift, says it all. When you're ready to up your guest experience game, attract a new generation of travelers, and increase your profitability, reach out to Xplorie. Adding our activity solutions ( 🚁 ⛳ 🚣♂️ 🎢 🐬 ) to your listings will differentiate your properties in a crowded market – and increase your appeal to travelers who are looking for more than just accommodations. Read more 👉 https://hubs.ly/Q02Bn1r80 Thanks for the share, Matthew Loney. #VacationRentals #ShortRermRentals #VacationRental #ShortTermRental #GuestExperience #Hospitality #GenZTravel #TravelTrends #FutureOfTravel #TravelIndustry #SharingInsights #TheMoreYouKnow

According to Skift: "Day tours are more than just a trend — they’re a significant part of modern travel: In the first quarter of 2024, nearly half of all travelers went on one." The way we travel continues to evolve, and travelers want to spend their money on experiences over things. 80% of millennials book their travel online, and I think it would be naive to expect they would want to book tours, activities and experiences elsewhere. Price, reviews and guide expertise are noted as the top factors travelers consider when booking a tour, but... ~60% of tours and activities have one static price, year round...while a standard hotel room is sold for 25+ different prices in a single day. I’m not suggesting they are the same, but as the tours, activities and experiences industry reaches an E-commerce inflection point, I am suggesting there is an opportunity… If you are a business in the space, I would love to learn more about how you are thinking about your pricing strategy! #TravelTrends #Tourism #TravelInnovation #MillennialTravel #TravelIndustry #DynamicPricing #Experiences #TourOperators #TravelTech #FutureOfTravel #TravelData

The Five Stages of Travel Planning 1. Dreaming: ✨ In this initial stage, travelers imagine potential destinations. Digital content fuels these dreams through online searches, offering stories, images, descriptions, and virtual experiences that showcase destinations, cultures, and cuisines. 2. Planning: 🗺️ Once travelers have chosen a destination, they evaluate transportation, accommodations, and experiences. Online searches help them find options that match their preferences by providing reviews, social media presence, and booking links. 3. Booking: 💳 This stage involves the first financial commitments toward the trip. Travelers look for user-friendly digital platforms that offer seamless and transparent transactions. These platforms reduce friction and provide clear pricing, enhancing the booking experience. 4. Experiencing: 📱 During the travel itself, tourists rely on accurate and high-quality digital content. Digital platforms provide crucial information such as attraction hours, health protocols, emergency services, and local customs. This digital content enriches the travel experience and can boost visitor spending. 5. Sharing: 🌍 Post-travel, sharing experiences can significantly influence a destination’s digital presence. Impressions from all previous stages are conveyed through social media and online reviews, shaping other travelers' perceptions and decisions. 🌟 #TravelPlanning #DigitalTravel #Tourism #TravelExperience #TravelTips #DigitalMarketing

The Gen Z Traveler Has Landed: How HotelGeofencing.com can help As travel rebounds post-pandemic, 65% of Gen Z and 72% of millennials are expected to increase their leisure travel spending in 2024. According to a recent PMG report, these travelers seek spontaneity, cultural immersion, and seamless experiences. With 44% of travelers planning trips just one to three months in advance and 42% embracing spontaneity, the travel landscape is shifting. We are poised to help hotels tap into this dynamic market. Our location-based technology enables personalized offers and real-time updates, catering to the spontaneity and high expectations of modern travelers. By integrating our solutions, hotels can provide tailored experiences that resonate with Gen Z and millennial guests, enhancing their stay and boosting loyalty. In an era where 58% of Gen Z travelers use loyalty programs and 84% of travel companies plan to introduce new benefits, standing out is essential. Check out the article for more insights into Gen Z and Millennial travel: https://hubs.li/Q02BrFPs0 #genztravel #millennialtravel #travelindustry #hotelgeofencing

Our 2025 Travel Predictions reveal how travelers are breaking from the status quo and rejecting traditional expectations around age, gender, and what a typical holiday should look like. Based on emerging travel trends on social media and a consumer survey among more than 27,000 travelers across 33 countries, Booking.com ninth consecutive annual research presents nine travel predictions for 2025.

Reasons People Want to Travel According to research conducted by Hilton: https://lnkd.in/erJm7XwV, people travel for various reasons, with trends differing across generations. The research highlights the following key motivations: 1. Rest and Recharge Gen Z (55%), Millennials (60%), Gen X (68%), and Baby Boomers (67%) prioritize traveling to relax and recharge. This suggests that travelers across generations highly value destinations that offer a sense of calm and tranquility, emphasizing wellness retreats, and quiet environments. 2. Value Connectivity and Personalization 80% of travelers feel comfortable booking their entire trip online, showcasing the growing importance of technology in travel. The ease of using booking platforms and apps makes it convenient for travelers to personalize their itineraries. Travel agents and companies increasingly rely on such technology to streamline bookings and reservations, offering seamless, customized travel experiences. 3. Cultural Experiences Will Drive Leisure Travel Decisions 64% of global travelers plan to prioritize leisure travel in 2024, with a strong focus on connecting with different cultures. This includes exploring local traditions, engaging with communities, and discovering regional cuisines. Travelers are seeking deeper, more meaningful experiences that allow them to immerse themselves in the culture and lifestyle of their destinations. These insights reflect how travelers are increasingly seeking relaxation, convenience, and cultural engagement when planning their trips, shaping travel trends for the near future. #traveltrends #travel #traveller #traveling

Our 2025 Travel Predictions reveal how travelers are breaking from the status quo and rejecting traditional expectations around age, gender, and what a typical holiday should look like. Based on emerging travel trends on social media and a consumer survey among more than 27,000 travelers across 33 countries, Booking.com's ninth consecutive annual research presents nine travel predictions for 2025!

Our 2025 Travel Predictions reveal how travelers are breaking from the status quo and rejecting traditional expectations around age, gender, and what a typical holiday should look like. Based on emerging travel trends on social media and a consumer survey among more than 27,000 travelers across 33 countries, Booking.com ninth consecutive annual research presents nine travel predictions for 2025.