Sarah Tan 🪄’s Post

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Founder @ Formatif, Venture Builder Studio | Venture Deals | Human-Centered AI Speaker | Ex-VC

Most tech founders build solid products but get stuck on fundraising. It’s all about strategic positioning. Here’s how to fast-track your closes: 𝟭/ 𝗙𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗯𝗹𝗼𝗰𝗸𝗲𝗿𝘀 Treat investor calls like datapoints. If you lack progress with fundraising closes, spam less outreach. First impression makes or break.  Step back, optimize your datapoints.  Why would a VC invest in you vs. other startups? What’s your unique value and approach? How big of $$ returns can they expect from the market problem? Get crystal clear on that and convey it in your pitch. 𝟮/ 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝘀𝗲𝗹𝗹𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂 𝗮𝗽𝗮𝗿𝘁 VCs skim hundreds of decks weekly. Looking for the next 100x potential. What makes you stand out? Pitching is a funnel. Hook them in first.  Make them excited on the potential.  Then share how you’ll achieve it. If they don’t get the why, they won’t care about the how. Get buy-in on the vision before the how. Frustrated that your competitors that are “solving less” Or have no working product yet manage to raise higher rounds?  It’s all about the storytelling and narrative. 𝟯/ 𝗜𝘁’𝘀 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 Fundraising is like a sales funnel. Just reworking your deck isn’t enough. You need a strategic outreach plan. Build leverage. Create urgency. Think of investors as your fundraising “ICP.” Understand how VCs work. Align with their processes and appeal to their needs. This shapes your fundraising strategy. - We used these exact approaches for an early AIxweb 3 startup. Went from “keen interest” but lack of action to → to $200k committed in 1.5 weeks. - I’m Sarah, behind Formatif, a 0 to 1 venture design studio. Follow for startup strategies on how to fast track PLG and fundraising. #startups #venturebuilding #fundraising

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