Ryl Jensen’s Post

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CEO at the Digital Health Association (DHA) | BA, MHlth | Board Member HL7 NZ

New Zealand Digital Health Exporters: I’m reaching out with an urgent and important request on behalf of the New Zealand Digital Health Sector. I’ve been given the opportunity to present to the Foreign Affairs, Defence, and Trade Parliamentary Select Committee this Thursday 24 October at 10am, to address any non-tariff barriers faced by New Zealand exporters and in particular relating to: ▶️ Digital health products ▶️ Software as a Medical Device (SaMD) First of all, I need to establish whether there is a problem in this area. If there is, I am eager to ensure that our sector’s challenges are fully represented and to highlight the specific barriers you face when exporting from New Zealand plus potential solutions. Your input will be invaluable in helping me advocate effectively on behalf of our members. I please need your stories, thoughts, ideas, and views as well as your solutions. A little bit about non-tariff barriers to help you understand what I am looking for: Non-tariff barriers (NTBs) are rules that make it costly or difficult to export to a particular market. These barriers can arise with any type of export, from food to digital goods and services. They could be considered as ‘red tape, ‘roadblocks’ or ‘costs of doing business’. NTBs can impact all types of businesses, including food and beverage, services, and digital exporters. Examples include administrative procedures, quantity restrictions (such as quotas), price controls, subsidies, product labelling requirements, private standards, and phytosanitary or technical regulations and standards. New Zealand Government agencies can help to reduce, resolve or even prevent these barriers from arising, through government-to-government discussions – for instance, between customs or food safety agencies – or through longer-term free trade agreement (FTA) negotiations. Some NTBs can be cleared up quickly, but others can take years to resolve, depending on their nature and the willingness of foreign partners to solve. Some may never be resolved, for reasons beyond New Zealand’s control. Where NTBs exist for good reasons – such as regulations to protect public health or the environment – foreign governments may agree to accept New Zealand’s regulations as equivalent or improve their regulations, so they meet their purpose without impeding free trade. However, when NTBs get in the way of doing business, they can harm export growth and restrict opportunities. I’d love to hear from you. If your business has encountered non-tariff barriers when exporting, please share your examples with me and provide the possible solutions. Feel free to be as open and detailed as you like in your response. Please either comment below, private message me, or send me an email on info@dha.org.nz. Thank you!

Alex Kemp

Engagement in digital and data driven health outcomes. Tangata Tiriti. Proudly neurodivergent.

3w

Stella Ward Dr Elizabeth Berryman not sure if this is something that has come up for either of you

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