Rick Smith’s Post

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Chief Customer Officer @ Conquer | Passionate about getting sellers into a flow state

One of the most significant topics in discussions with Chief Revenue Officers right now is the consolidation of the sales tech stack. While some of this is driven by cost considerations—especially in the current environment where budgets are tighter than ever—the other crucial factor is the impact on our sellers' productivity. Our teams are not just managing sales; they're navigating a huge amount of technology that can sometimes hinder more than help. As a result, they become overwhelmed. They're spending valuable time switching between platforms instead of doing what they do best—selling. Therefore, consolidating our tech stack isn't just about reducing costs; it's about streamlining operations to empower our teams. Now our sellers can focus on building relationships and closing deals.

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