Design goes beyond the boundaries of physical and digital products. It's present in every facet of human creation—from the way a manager leads their team, to a lesson plan, a movie script, or even a standup comedy routine. As a design consultant, I advocate for empathic design in all forms of creation. When we design with empathy, we create products—whether tangible, digital, or experiential—that resonate deeply with users. This approach not only makes for happier end users but also fosters a better world.
In today’s creative landscape, anyone who produces something for others is engaging in design. And everyone is creative because they are constantly designing, shaping, and producing products in their own way. The shift toward a broader definition of design, inclusive of intangible products, ensures that empathy is embedded in every step of the process, ultimately making all outputs more impactful.
Empathic design extends to speechwriting, corporate strategies, or even educational experiences, enabling these "products" to connect with people's emotions and needs. Companies like Airbnb and Apple have understood the importance of design in shaping not just products but experiences that evoke a human response, setting them apart from their competitors.
In an age where user experience (UX) is as vital to a manager’s leadership approach as it is to a software interface, we must recognize that every created product impacts people’s lives. As designers, artists, managers, educators, or creators, understanding our users is critical. When we practice empathic design, we build something more valuable: long-lasting, human-centered solutions.
If we want to craft better experiences, services, and products, empathy needs to be the cornerstone. Whether you’re developing an app or writing a speech, when you consider the emotions, needs, and struggles of your audience, the result will resonate much more deeply. And ultimately, it will lead to a world where every product—whether tangible or not—is designed for meaningful impact.
In the end, empathic design makes for better products and, more importantly, happier, more engaged users.
Sources to consider:
- Tim Brown’s “Change by Design: How Design Thinking Creates New Alternatives for Business and Society”
- "The Design of Everyday Things" by Don Norman
- IDEO's case studies on designing for human impact
Product & UX/UI Design Lead | Design Thinking, User Research, UX Strategy
2wLove this. Making this transition both mentally and logistically can be one of the biggest hurdles in evolving from hands-on to helping-with.