IAAP Certified Digital Accessibility Specialist | Inclusive Design | WCAG | I'll help your company get customers you didn't know you were turning away
I have a quick accessibility tip about clear language! It’s normal to use the words we use for things. But sometimes those aren’t the right words to use. If your site is for highly trained professionals in a specific industry then it makes sense to use the words they’d use. But if your site is for regular people, then using words that only people in your industry (or company!) know will be confusing. Or frustrating. People will feel less trusting toward your company. And some people will just leave. We get so used to how we talk at a company that we forget people don’t know what radio buttons are. Or what a formulated integral attribute framework is (I made that one up). It can add credibility when your audience understands the terminology you use. But it can remove trust when they don’t. Testing your content with people is a way to figure out whether your wording works. You might not have the structure or the budget for testing. That’s okay! Maybe you can test it with someone who works in a non-tech role at your company. Or maybe you can ask a friend or partner if they understand a sentence. Being thoughtful about the language we use, and making sure it makes sense to the people who will read it can take time. But it’s worth doing! Here are a couple of resources on clear language: - Use Clear Words from the W3C (article) - https://lnkd.in/eKxK9v3T - Plain Language .gov (website) - https://lnkd.in/eXXA6F8X #Accessibility #A11y #AccessibilityMatters #AccessibleContent #Content #UXWriting #UserExperience
Marisol Villena
5mo
Great advice!
Sonya K.
4mo
I agree, it's so important to use the right words for your audience.
Lead UX Designer | MSc in Human Computer Interaction with Ergonomics | Championing Human-Centered Design | UX Design & Strategy
5moGood one Jonathan Kokké Inga Jakim