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Mark Steadman

Helping subject matter experts make podcasting work for them.

Podcasting gurus tell us all the time that “consistency is key”. What they mean is “if you publish every Friday, make sure an episode goes out every Friday”. And while there’s merit in that, it can lead us to ignore some other important aspects of consistency, and that is quality. Ask yourself this: would you rather listen to your favourite podcast episode when it’s ready, or because they were able to scrap it together in time? I waited months for the finale of one of my favourite podcasts, and while that’s a tad extreme, it showed their commitment to putting out something of quality. Remember: a missed episode is only a problem for a week. A crappy episode you made to hit a deadline is there forever. #contentmarketing #tinypodcasttips

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Al Booth

Freelance… On-Air Presenter / Podcast Producer / College Lecturer in Podcasting / Event Host / Ex-baby

4mo

There's a podcast series I LOVE which comes out as a series, but the final part seems to have taken almost a year. It is so well crafted and narrated - about Hollywood in the Golden Era - that it's a sheer joy. But it's also a hobby for the person making it and that level of dedication is hard to do when it's not making money. That said, as soon as the next episode is out I'll be the first to download it. If it was rushed out with less thought in terms of story, narration or production values I'd be mortified. People lead busy lives and whilst I think it's important to release episodes consistently, I don't think anyone is writing to Ofcom or Points of View if one is a day late for a valid reason.

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