This is an incredible ad by Calm. ____ On Election Day, the meditation app Calm bought 30 seconds of primetime ad space—and used it like this. We often talk about placing the 'aha moment' early in a product journey. But how early can it be? Turns out, even before someone signs up! Also shows tremendous confidence in their brand. #ShowDontTell _____ Looks like this post is going wild 🔥 If you’re curious about what I’m building It’s like Calm but to know your customers :) It’s called www.june.so 🧘
Sheesh this is bold. James Dawson check this out
top notch stuff reminds me of the coinbase QR superball campaign
They also used notifications to prompt people to open Calm if they needed to reduce election stress Multi-pronged hit
Reminds me of the Coinbase Big Game QR code ad. Buy ad space, and don’t actually run an “ad”. From a far it seems so obvious. But obviously getting that idea and pushing it through is a big achievement. You don’t always have to splash big to make a big splash. 🙉
BRUTAL!
Brilliant
Brilliant 👏
CNN (and others) aggressive, non-stop drama music was killlllling me.
Founder - Buhdi.com
1wGood marketing, insight timer is the better app though. Found this interview with the CEO also very inspiring. https://www.youtube.com/watch?v=o9jrdFQd2Ss