CEO at REVOLT. Building the world’s most powerful Black storytelling engine on the planet. Powered by creators.
Last week I had the honor of opening Frito Lay’s marketing convention in Austin, TX. We talked about the power of Black people & Black media as well as how to utilize unconventional strategies to tap in (and give back) to Black culture. Every single Frito-Lay marketer was in the building, including the CMO. I am grateful for partners who not only have made commitments to Black media but who are also willing to take the time to learn & understand what it takes to get it right and be transformative for our community. Salute Kimberly Scott (who has been an incredible champion), Marie Sang and the entire Frito-Lay team for being great partners and having us there. Looking forward to what disruptive things we do together next. 🎥 Manny King #blackcreativesmatter 🎨 Bronte' Laurent #blackcreativesmatter
This is what you do, Detavio Samuels ! It warms my heart to see!
It was such a great presentation! Definitely the highlight of the entire week for me. Seeing my non black colleagues in the room engaged, taking notes, and recptive only speaks to how amazing the content was. Thank you so much for taking the time out to further educate Frito-Lay on the power of black culture.
Greatest of all time 🔥
This is the reason you've always been my favorite leader! GREAT MAN!
As always…shaping the world! Big salute my brutha!!!
Detavio Samuels such a joy to see you in action. I love hearing you at the Marcus Graham Project screening. True wisdom, insight and simply owning the conversation. Keep pushing and leading. Your brain works differently and we need that.
Nice footage! I could see someone eating Frito-Lay’s in one of my inflatable pools next summer. Alma Ocean is the first #Blackowned pool inflatable start up. 🙏🏾🤎
So nice to finally meet in person and so excited for the magic we are going to create together on Doritos in the coming year! Your gave a truly inspiring presentation that made us all more thoughtful marketers! 👏
Represent, represent! 👊🏿 Time to reconnect and continue to Reframe how we leverage media and communications my Brother! 1
Executive Vice President, Chief Commercial Officer Midas Healthcare Solutions, Inc.
2yProud of you!!