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CEO at TLDR | Sharing how we grew TLDR to 5M+ subscribers

Marketers ask our team this question all the time: “How does TLDR compare to ___ newsletter?” Guess what? No two newsletters are the same! There’s a big misconception that newsletters are all competing with each other. But here’s the reality: Newsletters are like unique products—each one created for a specific audience or to offer something fresh. At TLDR, our goal is to be tech’s paper of record. We’re doing this by sharing our perspective on what’s truly interesting in the tech world and delivering that to our audience of 5M+ subscribers. Sure, we’re part of the newsletter world, but our mission and audience are entirely our own. tl;dr: Find the newsletters that align with your brand and audience. Treat each as a unique channel rather than competition. That’s the key to making your ad campaigns really work.

Wilson Komala

🚀 Founder of Kingsmaker | Agency owner | Obsessed with great ads and copywriting | Love learning and teaching, on a mission to first 1M, sharing the journey to get there | 👋 DM open

1w

Newsletters are distinct vibes tailored for unique crowds. It's about finding your niche, not competing. What’s your take?

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Daniel Król 👑

Information Security Officer | kingdigest.com

1w

Love this Dan N.

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Brandon Jeffs

Talent @ ᴚ◖˥⊥ | Hype Man

1w

pinkies up ☕️

Sam Sami

Founder at BrandClickX | SEO Specialist with 100+ Successful Projects | Boosting Revenue for Businesses of All Sizes through Expert On-Page and Off-Page Optimization

1w

Absolutely agree, Dan! Each newsletter has its own unique voice and audience. It's essential to identify the right fit for your brand rather than seeing them as competitors.

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