Carl Day’s Post

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Consultant at Ergometrics and Applied Personnel Research, Inc.

Have you ever been tasked with writing your team's or organization's 'Mission Statement'? Do you wonder why so many so-called 'Mission Statements' are dull, bland, and hollow? To write an effective Mission Statement, you first have to understand what 'effect' a Mission Statement is supposed to have. This first video in a series about writing effective Mission Statements asks leaders to reflect on their motivation for wanting a Mission Statement in the first place, before they write a Mission Statement that will be forgotten or denigrated as soon as it is published.

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