Challenger food delivery app Postmates launched a cookbook with a twist: it was designed to prompt you to order food, not make it yourself. Launched during quarantine at a time when the novelty of preparing all meals from scratch was seriously dwindling, the cookbook enabled Americans to scan the QR code at the end of each ‘recipe’ to order food from a local restaurant. Postmates: Don't Cookbook | Postmates by Uber | Mother Agency Los Angeles | 2021 🥉1 Bronze Lion Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising
Very clever and mindfully designed. Love the title typeface design! Are these for sale anywhere or just a marketing campaign? I want one just as a collector’s piece on my bookshelf.
So smart.
Marketing this good is art
Smart!
Great idea!
This is so incredibly smart—love it
I feel that, Arthur Mazi.
Head of Product
3ySam Street 👀