Avery Oldt’s Post

📣 That top-secret thing I've been working on is finally live. 👋 Say hello to Amazon Haul 😜 . This project has been, by far, my favorite undertaking since joining Amazon. The initial ask late last year was to create a design pitch for a new store, go out of bounds on brand, rock the boat, and specifically 'make leadership and stakeholders nervous.' It was just my luck that this type of endeavor is in my sweet spot of passion and experience. There are SO many people to thank on this program across design, product, and engineering. I can't possibly tag all of them here, the post would break LinkedIn. So, I'll thank the designers and design leads who made this magic happen, pulled all the weird ideas out of my head, added their own, and made it all a reality.  From my design leadership team, I want to thank Kimberly Ferencz, who led this program in the trenches and GSD from start to finish; Kristy DeRosa, who kept things moving ahead and organized every day; Cassie Broeckert, who gave Haul that voice we love and helped us defend differentiation as a core tenet of the program. We couldn't have done any of this without the extremely talented designers and researchers on this team. Haul would not be so wonderfully unique without each and every one of them. From the early explorations on branding, prototyping, leadership proposals, through the daily standups, design reviews, and collaboration across every team that made this a reality. We could not do any of this without you Tracey Ige, Vibhuti Kanitkar, Kilian Frey, Sarah Adams, Zach Keller, Allison Boyd, Kelly Durland, and Melissa Levine. And, of course, fellow senior design leader Abraham Levin, who jumped in when we were in dire straights to lend a hand and one of his designers to keep the program on track. And, of course, huge thanks to my boss, Tim Ong, for sending this project to me and my team. I hit the jackpot with this request. To find it look for "Haul" in the top nav in the Amazon app, or search "Haul" in the search bar, or www.amazon.com/haul Press Coverage: Amazon blogpost https://lnkd.in/gwx3C_zD CNBC https://lnkd.in/gD2eKxUE Bloomberg https://lnkd.in/gVhg5xPP Reuters wire https://lnkd.in/gaXsRy-T