“We deal with V2G tech, enabling EVs to interact with the electrical grid by both drawing electricity from it and feeding electricity back into it. These EVs can participate in the local VPP network,” you say to him.
He stares back at you.
You see his eyes widen.
The confusion, like a neon sign that won’t stop blinking, is hard to miss.
It’s all lost on him.
A foreign language he’s never heard before.
“V2G?
Feeding electricity back into it
VPP network?” he finally says.
* * *
Welcome to the land of half-cooked messaging.
All clean tech people have been here at least once in their careers.
So, don’t feel bad. It’s a right of passage.
YOU HAVE ARRIVED.
Here’s where you’ll find all the messaging that fails to land. I like to imagine it as a pile of mismatched socks. You know, the ones you’re saving to sort through someday because you refuse to admit defeat.
When you’re stuck in half-cooked messaging land, you’re that sock without a matching pair. And it .. socks.
But more importantly, it means you’re talking to yourself. Fail.
And that’s just a waste of time.
* * *
So, how do we avoid these visits to the land of uncooked messages?
The obvious fix: tailor your message to whoever you’re communicating with.
That’s a good place to start.
But it doesn’t mean your message will land.
For that, you need to think like a journalist.
***
Say hello to Journalism 101.
Come meet the inverted pyramid - he doesn’t bite.
This is a basic structure for writing news articles.
It helps you format your message so you know what to lead with.
Keep the important stuff. Ditch the rest. Or save it for later.
The idea behind the inverted pyramid is to ensure that readers get the most crucial facts upfront, even if they only read the first few sentences or paragraphs.
This can be used every time you need to craft your message,
whether for an email, social media post, or in a conversation.
It’s a useful framework to structure and kickstart your messaging. It will give you direction. It will keep your messaging simple, clean, and concise.
It ensures:
- You don’t overwhelm, confuse, bore, or intimidate with unnecessary details
- You lead with what’s most important to your target audience
- You craft powerful messages
PS. This pairs well with: Dave Matthews - Stay of Leave
______________________________________
⚡ 𝐖𝐚𝐧𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐮𝐝𝐢𝐭? ⚡
I’m giving away 10 free audits to clean tech companies.
Get in touch to see if you’re eligible.
