Adam Czubak’s Post

CSMs are the backbone of every SaaS company. Without all their contributions, SaaS companies are doomed to failure. Here’s what happens if they are fully enabled: - They help identify the ICPs to increase conversion rates, reduce CAC, and churn. - They create demand for expansions and upsells for efficient growth - They build meaningful customer relationships to get their commitment and loyalty - They source new and better leads through referrals - They gather the insights that power your product development - They power your marketing with use cases, success stories, and educational content - They help sales reps close more deals when they are brought to the sales process - They provide the intel to build a profitable pricing strategy It's time to give them the attention, recognition, and training they deserve. PS: Only 3 more days to wait --> https://lnkd.in/dN2DUtDh

CSMs are the backbone of every SaaS company. Without all their contributions, SaaS companies are doomed to failure. Here’s what happens if they are fully enabled: - They help identify the ICPs to increase conversion rates, reduce CAC, and churn. - They create demand for expansions and upsells for efficient growth - They build meaningful customer relationships to get their commitment and loyalty - They source new and better leads through referrals - They gather the insights that power your product development - They power your marketing with use cases, success stories, and educational content - They help sales reps close more deals when they are brought to the sales process - They provide the intel to build a profitable pricing strategy

CSMs are the backbone of every SaaS company. Without all their contributions, SaaS companies are doomed to failure. Here’s why: - They help to identify the ICPs to increase conversion rates, and lower CAC, and churn. - They create demand for expansions and upsells for efficient growth - They build meaningful customer relationships to get their commitment and loyalty - They source new and better leads through referrals - They gather the insights that power your product development - They power your marketing with use cases, success stories, and educational content - They help sales reps close more deals when they are brought to the sales process - They provide the intel to build a profitable pricing strategy And yet they are often underrated, underappreciated, and underpaid. That’s why I love working with CSMs. PS: Join 4.000+ CS professionals and sign up for my newsletter if you like this post --> https://lnkd.in/dtC7MEjP

CSMs are the backbone of every SaaS company. Without all their contributions, SaaS companies are doomed to failure. Here’s what happens if they are fully enabled: - They help increase renewal rates and reduce churn rates. - They create demand for expansions and upsells for efficient growth - They build meaningful customer relationships to get their commitment and loyalty - They source new and better leads through referrals - They gather the insights that power your product development - They power your marketing with use cases, success stories, and educational content - They help sales reps close more deals when they are brought to the sales process - They provide the intel to build a profitable pricing strategy - Design customer journeys, specify emotional curves, and create wow moments. - Bring unhappy customers back to good health through problem-solving to ensure a minimal churn rate.

CSMs are the backbone of every SaaS company. Without all their contributions, SaaS companies are doomed to failure. Here’s why: - They help to identify the ICPs to increase conversion rates, and lower CAC, and churn. - They create demand for expansions and upsells for efficient growth - They build meaningful customer relationships to get their commitment and loyalty - They source new and better leads through referrals - They gather the insights that power your product development - They power your marketing with use cases, success stories, and educational content - They help sales reps close more deals when they are brought to the sales process - They provide the intel to build a profitable pricing strategy And yet they are often underrated, underappreciated, and underpaid. That’s why I love working with CSMs. PS: Learn more --> https://lnkd.in/d5tSzwJP #saas #customersuccess #customervalueledgrowth

CSMs are the heart and the soul of every SaaS company. Without all their contributions, SaaS companies are doomed to failure. Here’s why: - They help to identify the ICPs to increase conversion rates, and lower CAC, and churn.  - They create demand for expansions and upsells for efficient growth - They build meaningful customer relationships to get their commitment and loyalty - They source new and better leads through referrals - They gather the insights that power your product development - They power your marketing with use cases, success stories, and educational content - They help sales reps close more deals when they are brought to the sales process - They provide the intel to build a profitable pricing strategy And yet they are often underrated, underappreciated, and underpaid. That’s why I love working with CSMs. PS: Join 4.8k+ CS professionals and sign up for my weekly newsletter if you like this post --> https://lnkd.in/dtC7MEjP #saas #customersuccess #customervalueledgrowth

You can't expect the same exit multiple for a PLG SaaS serving SMBs as you would for an Enterprise SaaS. 😏 The upper chart shows the correlation between Net Dollar Retention and EV/TTM Revenue multiples of public SaaS companies. As you can see, a first-class retention leads to a premium valuation. That doesn't mean you have to sell your product-led business for cheap, but compared to an Enterprise SaaS business with similar growth and profitability, it will likely be valued at a lower multiple. Why? It all comes down to customer / revenue retention. Key differences: • SMB churn rates are typically higher • Enterprise customers have longer, more stable contracts • Upsell potential is often greater in enterprise See Chartmogul's 2023 retention benchmarks by ARPA as a reference. While PLG can drive rapid user acquisition, the retention challenge for SMB-focused products often leads to lower lifetime values and higher customer acquisition costs relative to revenue potential. There is a big risk that the business will flatten out sooner or later. One way to overcome this is to put a sales motion on top of PLG and transition to a product-led sales approach* This isn't to say PLG for SMBs can't be highly successful - but you may need to adjust your valuation expectations accordingly. *see this saas.wtf article: https://lnkd.in/ejKa7e6x

Cracking the Code: How to Secure Your First 100 SaaS Customers Uncover the Magic of Psychology of Selling! Struggling to how to get first 100 SaaS customers for your SaaS business? Look no further! In this eye-opening and practical video, we'll reveal the insider secrets to unlocking the code and nabbing those crucial first 100 customers. Top Points: 00:00 Introduction 00:09 Understanding your Ideal Customers 00:26 Mapping out the Customer Journey 00:42 Promoting your Product on Various Platforms 00:58 Offering a Free Trial 01:15 Engaging with Free Users 01:30 Conclusion of Guide to Secure your First 100 Customers 02:29 Wrapping up the Journey into B2B Psychology Our video, titled "Unveiling the Code: Securing Your First 100 SaaS Customers," is a must-watch for SaaS trailblazers and startups seeking actionable tactics to boost SaaS customer acquisition strategies. We comprehend the hurdles you might encounter in luring and retaining customers in such a competitive arena. Join us as we delve into time-tested SaaS growth hacking techniques, share invaluable pointers, and provide real-life illustrations to steer you on your path. We'll explore marketing strategies for SaaS startups, customer retention hacks, and potent growth maneuvers customized specifically for SaaS enterprises. By the conclusion of this video, you'll have a clear blueprint and a treasure trove of tricks to launch your SaaS business skyward. Don't pass up the opportunity to learn from industry experts who have triumphantly navigated the road to acquiring their first 100 customers and beyond with building your SaaS customer base. Subscribe now and hit the notification bell to stay abreast of our latest videos on business expansion, marketing, and SaaS success stories. Unlock the secrets to securing your first 100 SaaS customers and revolutionize your business! #SaaS #CustomerAcquisition #BusinessGrowth #First100Customers #CustomerRetention #MarketingStrategies Visit Website: https://www.b2brocket.ai/ Book a demo: https://www.b2brocket.ai/m

Thinking of launching a SaaS? Here's what you need: 1. An addressable market 2. Customers who are willing to pay 3. A viable subscription model 4. A strategic marketing approach 5. An automated sales funnel 6. Effective churn measurement 7. Churn management strategies 8. Reliable customer support Having the best SaaS software isn’t enough. It’s not just about the product. You need to attract and persuade customers to buy actively.

Interesting analysis this. 1/ Shows the relationship between churn and revenue multiple with hard facts. Market gives you a premium if you retain better. 2/ Explans why so many companies start off with a PLG offering for small businesses and freelancers who are a lot more open to adopting new products and speading the word. But as these companies gain momentum they layer a sales motion on top of PLG, and shift their focus to mid-market and enterprise segment — because if you have PMF, retention is better over there, leading to premium valuations. This makes me think the future of B2B GTM is neither purely PLG nor SLG; rather, it is Product Led Sales (or Sales Assisted Growth, as I like to call it). #revenue #growth #valuations #plg