Panos Savopoulos

LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

9

1 Comment

At B2B Summit this year, my colleague Hannibal Scipio led a panel discussion with real talk from partner ecosystem leaders. Some key observations -- "Suppliers must prioritize and communicate the value of all ecosystem partners within their organization, not just through sales numbers, marketing narratives, and slide decks. It is essential to demonstrate a commitment to ecosystem-centric GTM success through actions, behaviors, and core principles – active listening, competence, trust, and leadership." Check out more in Hannibal's blog: https://lnkd.in/dUC4Us78 #partnerecosystems #partnermarketing #B2B

20

🚨 Our Q1 Ad Quality Report is LIVE! Learn how malvertisers are tightening their grip on #adtech, reshaping the digital advertising landscape! Here's what you need to know: -Malicious ads occurred at a rate of 🇺🇸 USA: 1/75, 🇬🇧 UK: 1/75, 🇩🇪 Germany: 1/200, 🇨🇦 Canada: 1/80. -Misleading product offers ranked #1, with auto redirects following closely behind, tied to the #scamclub Vast Attack. -Gambling🎰 emerged as the top globally filtered category. Weapons, news, law/gov, and politics were all hot topics for blocking across the US. -Desktop💻 devices took the biggest hit in Q1, a reversal from the usual trend where mobile is most affected. Dig into the full ad quality report here: https://lnkd.in/eDUv3YTN #programmatic #digitaladvertising #malvertising

20

Take a look at our client GTM Partners’ event opening at the #BetterTogether Conference in #Boston, where a captivating drum performance set the tone for an unforgettable experience. Did you know that 98% of consumers create digital or social content at events, and 100% of those posts are public? This shows how impactful experiential marketing can be in amplifying brand reach. Together with GTM Partners, we’re crafting moments that attendees can’t wait to share. #ExperientialMarketing

7

Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

36

5 Comments

Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

3

1 Comment

Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB

7

B2B marketers, wonder how best to invest in programmatic advertising? Join us for AccuraCast ‘s exclusive webinar featuring industry experts Farhad Divecha (Group CEO, AccuraCast), Jerome Bergerou (International Director, AccuraCast), and Kevin Ryan (Americas Market Lead, AccuMotiv), as they discuss: -How programmatic advertising helps expand into new markets cost-effectively -Programmatic could be the missing bit for B2B brands to meet their end of year targets -Differences between the UK and US markets and tailored strategies -Real-life examples of global B2B campaigns -Common challenges and solutions for entering new markets -Best practices for campaign success and optimisation #digitalmarketing #advertising #marketingstrategies #marketing #programmatic #b2b #b2bmarketing

10

1 Comment

🌟 Don't miss out on this exclusive opportunity to unravel the potential of AI in marketing! Join us for an engaging webinar featuring Richard Flores, SVP of Marketing Technology at Ansira, and Jay Pattisall, VP, Principal Analyst at Forrester. 📅 Mark your calendars and secure your spot now to unlock the secrets behind successful AI integration in marketing! Register today https://lnkd.in/gstdeBax and embark on a transformative journey towards marketing excellence. #AIinMarketing #Webinar #MarketingInsights

10

In a rapidly changing landscape, it’s essential to stay focused on innovation and growth, even when challenges arise. 🌟 Join Gai Le Roy, CEO of IAB, in our latest Checkout episode as we discuss strategies to navigate the complexities of digital advertising while maintaining a positive outlook. Tune in for valuable insights and inspiration! https://lnkd.in/gGSBF-A4

15

Always question the standard way of doing things. That's how we discover better strategies and grow. Blanket standardization takes away from the unique nuances that matter. That's why high viewability ≠ success. Use your data to create a tailored road map. Jana Jakovljevic #Data #Advertising #DataDriven #Standardization #Measurement #Metrics

16

3 Comments

Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/euA_fgRY #DataDrivenMarketing #MarketingStrategy

2

AI is revolutionizing the advertising landscape, and we're leading this change at Del-York Communications. Our expertise in crafting hyper-personalized campaigns, optimizing ad spend, and predicting consumer behavior ensures we deliver more effective and engaging ad experiences. By partnering with us, you can leverage these cutting-edge AI-driven strategies to set your brand apart and achieve your advertising goals more. The benefits are clear: effective campaigns, optimized spending, and a deeper audience understanding. Send us a DM today to start a conversation. #ai #artificialintelligence #advertising #branding #marketing #delyork

3

For my asset management connections, connect with Sam at Alpha FMC to learn more about how you can leverage AI with your CRM ecosystems. They are doing industry leading work...

3

Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

129

18 Comments

The keys to a successful business, according to our Co-founder and General Partner Eric Manlunas: 📌 People 📌 Process 📌 Technology Businesses, whether tech-focused or otherwise, have a shot at being successful if they can leverage the above-mentioned. Watch and learn from the clip below, taken from The Independent Investor's Session with Eric this month. #Wavemakers #WavemakerPartners

17

3 Comments

Managing current client workloads while still prioritizing agency growth is no easy feat— it takes a skilled leader with strong creativity, drive, and a clear vision to strike that delicate balance. Katie Hollar, Clutch VP of Marketing, sat down with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, an award-winning New York-based design agency, to discuss the challenges and solutions associated with balancing client demands while nurturing long-term agency growth. 📈 From time management techniques to resource allocation strategies, learn how a successful agency owner navigates the delicate balance between serving existing clients and pursuing expansion opportunities. Watch their conversation below! ⬇ #AgencyOwners #AgencyGrowth #WomenOwnedBusiness

14

1 Comment

Managing client flow and striving for growth is a true #art. Check out the interview with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, as she shares her best practices and strategies! #AgencyOwners #BusinessGrowth #DDNYC

6

🎙️ New on AdExchanger Talks: Kamakshi Sivaramakrishnan on her journey from founding Drawbridge to launching Samooha, and its recent acquisition by Snowflake. Now Snowflake’s Senior Director of Product Management, she leads Data Clean Rooms. Discover her insights on democratizing consumer identity. Listen now! #AdTech #Podcast

1