David Mayer

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About

David Mayer has over thirty years of experience in data science, strategic marketing…

Articles by David

  • Carbon and Silicon
    Oct 18, 2020

    Carbon and Silicon

    A key question that's beginning to appear more often in my conversations as we prepare to cross into next year is 'what…

  • You've Thrown a Dozen of Them Away. Why Am I Giving Them to Prospects?
    Mar 27, 2017

    You've Thrown a Dozen of Them Away. Why Am I Giving Them to Prospects?

    The primary objections to design thinking that I hear from clients and prospects usually involve the idea that the…

    5 Comments
  • The Silk Road
    Jul 27, 2015

    The Silk Road

    I addressed the marketing department of a healthcare client recently, in the least-coveted of positions: the…

    2 Comments
  • BRAAAAAINNSSS
    Apr 27, 2015

    BRAAAAAINNSSS

    Last night, I escaped from a locked room that held a zombie chained to a wall. (There's a sentence you don't write…

    1 Comment
  • The Wall
    Feb 24, 2015

    The Wall

    Among the many misunderstandings and ill-conceived concepts that plague Big Data and analytics work is the idea that…

  • Where Does the Customer Live?
    Feb 18, 2015

    Where Does the Customer Live?

    It's one of the first questions I ask new clients: "where does the customer live in this organization?" They're…

    2 Comments
  • The Elephant in the Room
    Feb 10, 2015

    The Elephant in the Room

    Since 2015 began, I've been invited to sit in on two client sales events. Both shared the same basic purpose (annual…

  • Bounty Hunters
    Feb 3, 2015

    Bounty Hunters

    The stakes in the paid-to-quit trend went up last year, as Riot Games borrowed the Zappos/Amazon 'quit and get a check…

    1 Comment
  • Toymakers & Construction Workers
    Jan 18, 2015

    Toymakers & Construction Workers

    It's increasingly becoming one of the most divisive watersheds in the corporate analytics function. I see it…

  • Open Offices, Closed Minds
    Jan 12, 2015

    Open Offices, Closed Minds

    I keep getting surprised by open offices, and the expectations hung about them like corporate HR tinsel, every time I…

    5 Comments
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Experience & Education

  • Gartner Research Board

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Licenses & Certifications

Honors & Awards

  • President's Club, Enterprise Sales

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  • Summit Award, Midmarket Sales

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  • President's Club, Enterprise Sales

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  • Summit Award, Midmarket Sales

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  • President's Club, Enterprise Sales

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  • Summit Award, Midmarket Sales

    -

  • President's Club, Enterprise Sales

    -

  • President's Club, Enterprise Sales

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  • President's Club, Enterprise Sales

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  • President's Club, Enterprise Sales

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Languages

  • Python

    Full professional proficiency

  • R

    Full professional proficiency

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