Stony Brook, New York, United States Contact Info
8K followers 500+ connections

Join to view profile

About

As a B2B product and marketing expert with 20 years of experience in global enterprise…

Articles by Diego

Activity

Join now to see all activity

Experience & Education

  • Writer

View Diego’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Publications

  • Your First 100 Days: A Framework For CMO Success

    CMO.com

    ust as the “first hundred days” of a U.S. president’s first term are a powerful time, it’s also the best time for you to put forth ideas and set the stage for marketing’s long-term success.

    See publication

  • Talent Inc. CMO Lomanto Talks Personal Branding

    CMO.COM MARKETING SUPERSTARS PODCAST

    As marketers, we spend so much time building our company’s brand that we often forget about our own. But with job tenure shrinking in America, focusing on our personal brand is becoming increasingly important. This week’s marketing podcast advises how to balance the two.

    See publication

  • The Startup CMO’s First 100 Days: Advice on Where to Start

    Medium

    An in-depth guide on how to get off on the right foot as the first marketing hire at startup.

    See publication

  • VentureBeat Webinar - How to spell 'success' everywhere in the world

    VentureBeat

    You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.

    See publication

  • Your First 100 Days: A Framework For CMO Success

    CMO.com

    Just as the first hundred days of a U.S. presidents first term are a powerful time, its also the best time for you to put forth ideas and set the stage for marketings long-term success.

    See publication

  • 3 localization ingredients essential for global marketing success

    VentureBeat

    As a marketing veteran with more than 20 years of experience in digital products and global marketing, I have never found localization to be more relevant — or more challenging — than it is today, especially at Talent Inc.

    With more than 35 million people a year changing jobs in the U.S. alone (and hundreds of millions globally), resume writing is a massive business — a core offering of ours. Still, it’s an industry with no clear leader, largely because it’s such a fragmented market…

    As a marketing veteran with more than 20 years of experience in digital products and global marketing, I have never found localization to be more relevant — or more challenging — than it is today, especially at Talent Inc.

    With more than 35 million people a year changing jobs in the U.S. alone (and hundreds of millions globally), resume writing is a massive business — a core offering of ours. Still, it’s an industry with no clear leader, largely because it’s such a fragmented market. Traditionally, resume writing has been dominated by local, mom-and-pop companies all over the world that can capably market directly to job seekers on a small scale.

    See publication

  • Walk and talk the same language: Getting marketing localization right to achieve global business success

    VentureBeat

    We’ve probably all been in this situation: You’re visiting another country or even just find yourself asking someone who doesn’t have English as their primary language for directions to a restaurant, tourist attraction, or the nearest bathroom. The first reflex is to talk slower and louder, as if the hurdle to successful communication is the speed and volume of your speech. The result is usually two frustrated people laughing awkwardly at the predicament, followed by a game of Charades to try…

    We’ve probably all been in this situation: You’re visiting another country or even just find yourself asking someone who doesn’t have English as their primary language for directions to a restaurant, tourist attraction, or the nearest bathroom. The first reflex is to talk slower and louder, as if the hurdle to successful communication is the speed and volume of your speech. The result is usually two frustrated people laughing awkwardly at the predicament, followed by a game of Charades to try and get the message across.

    Now imagine that the success of your business relied on being able to get through to this other person. Suddenly you’re not just faced with awkward laughter, but wasted time, lost revenue, or worse.

    See publication

  • In 2016, Marketing Leaders Resolve To...

    CMO.com

    Marketing’s perpetual state of change cannot be, well, overstated. But the start of a new year is an appropriate time for CMOs to take a (brief) pause to reassess and resolve to practice some new behaviors and shed processes that no longer serve them or their organizations well.

    CMO.com interviewed marketing leaders across industries to gather their 20 best ideas for 2016

    See publication

  • Is January 2014 the Tipping Point of Online Marketplaces for Freelance On-Site/Local Workers?

    Work Market Blog

    Two major events occurring within the first ten days of the new year that indicate something big is happening in the online marketplace for freelance onsite, local workers....Read more.

    See publication

  • Five Questions to Ask for Better, More Cost-Effective Contact Center Performance

    http://www.contactprofessional.com


    Every day, we consume, interact with and share vast amounts of information and data. We are a data hungry generation with many of our decisions driven by information disclosed on or derived from social channels, mobile devices and more. In this new era, the businesses poised to thrive are those that understand how to capture data, identify the most relevant information within it, and then use key findings and intelligence to drive strategic business initiatives.

    See publication

  • Speech Analytics Captures Consumer Sentiment

    DestinationCRM.com

    Technologies blend data from different sources, emotional states, and moments in time

    See publication

  • The World's Most Powerful Focus Group

    http://www.contactprofessional.com

    How Interactions in the Contact Center Can Help Improve the Customer Experience

    See publication

  • Learn How Global Payments Provider Elavon Identifies and Retains At-Risk Customers Using Speech Analytics

    CRMXChange

    Learn how Elavon uses Speech Analytics to retain at-risk customers. They leveraged speech analytics as a strategic asset in customer service operations, which has allowed their organization to significantly improved customer retention. In addition, they gained greater insight into a variety of custom er and process issues.

    See publication

Projects

  • Tournament Poker Edge - Founder/CEO

    - Present

    Cofounder and CEO of Tournament Poker Edge, the premier subscription-based tournament poker training site.
    • Bootstrapped company launch resulting in near immediate profitability
    • Developed marketing, product, technology and business strategy
    • Leveraged programming skillset to build site in PHP & MySQL
    • Drove segmented (tournament-focused) marketing strategy, appealing to the largest demographic (serious recreational player)
    • Developed product innovations (including TPE…

    Cofounder and CEO of Tournament Poker Edge, the premier subscription-based tournament poker training site.
    • Bootstrapped company launch resulting in near immediate profitability
    • Developed marketing, product, technology and business strategy
    • Leveraged programming skillset to build site in PHP & MySQL
    • Drove segmented (tournament-focused) marketing strategy, appealing to the largest demographic (serious recreational player)
    • Developed product innovations (including TPE University), driving continued marketplace leadership
    • Implemented a social and content marketing based approach which has driven profit margin to 76%
    • Creator and host of our popular Tournament Poker Edge Strategy Podcast which has become our key customer acquisition channel

    See project

Recommendations received

16 people have recommended Diego

Join now to view

More activity by Diego

View Diego’s full profile

  • See who you know in common
  • Get introduced
  • Contact Diego directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Diego Lomanto

6 others named Diego Lomanto are on LinkedIn

See others named Diego Lomanto

Add new skills with these courses

See all courses