Orangevale, California, United States
Contact Info
6K followers
500+ connections
About
Services
Articles by Dax
Contributions
Activity
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I am starting early on my 2025 mission to increase accessibility awareness, knowledge and skill sets in the SMPS community. I'm very excited to start…
I am starting early on my 2025 mission to increase accessibility awareness, knowledge and skill sets in the SMPS community. I'm very excited to start…
Shared by Dax Castro, ADS
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What an amazing time teaching the six-hour session at Accessing Higher Ground on Document Accessibility for the Absolute Beginner. So many great…
What an amazing time teaching the six-hour session at Accessing Higher Ground on Document Accessibility for the Absolute Beginner. So many great…
Shared by Dax Castro, ADS
Experience & Education
Licenses & Certifications
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Certified Accessibility Specialist - Administrator
Texas Distance Learning Association (TxDLA)
Issued -
Certified Accessibility Specialist - Train the Trainer
Texas Distance Learning Association (TxDLA)
Issued
Volunteer Experience
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Scoutmaster
Boy Scouts of America
- 19 years 1 month
Children
I have served in just about every capacity from Den Leader to Cubmaster in the Cub Scout program as well as Merit Badge Counselor to Scoutmaster in the Boy Scout program. I love nature, survival techniques, teaching and helping scouts find things to be passionate about in life.
Publications
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UN Global Compact: 2016 Communication on Progress
United Nations
This is an important document that is published yearly by our company in cooperation with the United Nations Global Compact. Each year the document is modified to include progress and affirm fair and honest business principals. My role is to give it a fresh look each year and to incorporate new articles relating to our progress since the last publication.
Courses
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Advanced PDF Remediation with Adobe InDesign
2-day intensive
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Section 508 Standards for the Web
OAST - Department of HS
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Trust Tester Training for the Web
OAST - Department of HS
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Adobe Accessibility Trainer Certification Course - Train the Trainer
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Adobe Max 2016, 2017, 2018, 2019
3-Day Intensive workshop
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Certified Accessibility Specialist - Administrator Track
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Certified Accessibility Specialist - Train the Trainer (Instructional Design)
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Defensive Driving
Sacramento, CA
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Photoshop Mastery
Sacramento, CA
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Range Safety Officer
Sacramento, CA
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Relationship Based Sales Training
Sacramento, CA
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Swiftwater Rescue Training
2-day hands on training
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The Power of Persuasive Proposals
San Francisco, CA
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The Pursuit to Win Strategies
Fort Worth, TX
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Wilderness First Aid Training
Sacramento, CA
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Woodbadge Leadership Training
Sacramento, CA
Projects
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Marketing Campaign - Online Fantasy Football
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This document was prepared for an online fantasy football startup. The document shows all areas of marketing and provides a cost for services.
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SEAOC 2015 and 2018 Annual Conventions
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As part of the committee I provided:
• Website design - included custom ticket options and registration
• Ticket, brochure and document creation - more than 20 different pieces created
• On-site signage/wayfinding - created/printed more than 165 signs for the multi-day event
• Social media marketing - Maintained social presence during event
• Photography and videography - shot promotional video and photography for distribution and marketingOther creatorsSee project
Honors & Awards
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2019 First Place Epic Award - Excellence in Public Information & Communications
California Association of Public Information Officials (CAPIO)
Each year, CAPIO recognizes communicators who have demonstrated outstanding achievements and public communications. Our team developed a series of video, animated shorts and social media posts for the "Get the Facts" media campaign. This effort was created to dispel some of the myths surrounding the California High-Speed Rail Project. We received the First Place Epic Award for the Communications/Marketing Plans, In-House, Large Population category.
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2016 SMPS Marketing Communications Award - Social Media (1st Place)
Society for Marketing Professional Services
The SMPS Marketing Communications Awards Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industry.
Our major successes were three-fold.
First, beyond our paid posts, we received more than 860,000 viral (free) shares and engagements – many times spending less than .001¢ per engagement. This tells us that our content was spot…The SMPS Marketing Communications Awards Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industry.
Our major successes were three-fold.
First, beyond our paid posts, we received more than 860,000 viral (free) shares and engagements – many times spending less than .001¢ per engagement. This tells us that our content was spot on.
Second, based on experience, quick reaction and pre-planning, we started a Facebook group related to the Nepal earthquake within minutes of the disaster. Member requests immediately poured in. This group has more than 9,000 active members and follows our developments and successes in Nepal with great enthusiasm. Many project contacts have been made directly through relationships created from this group.
Finally, with more than 8 million brand exposures across posts, tweets and video views, we have proven that strategy and engaging content can take a small budget to great heights. -
2013 Marketing Communications Excellence Award - Online Marketing (2nd place)
Zweig White - Zweig Letter
The Zweig Letter Marketing Communications Excellence Awards recognize outstanding and effective marketing communications in our industry.
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2013 Marketing Communications Excellence Award - Social Media (2nd place)
Zweig White - Zweig Letter
The Zweig Letter Marketing Communications Excellence Awards recognize outstanding and effective marketing communications in our industry.
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2013 National Marketing Communications Award - Video (3rd Place)
Society for Marketing Professional Services
National SMPS Award in Video category - Beyond Relief: Rebuilding Haiti.The video illustrates the progress being made by Haitians, including returning over 100,000 people to their homes and trained Haitian businesses creating jobs and leading repair efforts. This video is part of an ongoing PR campaign to establish positive and truthful coverage of Haiti’s progress in light of the mainstream coverage about the relief and rebuilding efforts in Haiti…
National SMPS Award in Video category - Beyond Relief: Rebuilding Haiti.The video illustrates the progress being made by Haitians, including returning over 100,000 people to their homes and trained Haitian businesses creating jobs and leading repair efforts. This video is part of an ongoing PR campaign to establish positive and truthful coverage of Haiti’s progress in light of the mainstream coverage about the relief and rebuilding efforts in Haiti. http://miyamotointernational.com/beyond-relief-rebuilding-haiti-reconstruction-haitian-people/
Languages
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English
Native or bilingual proficiency
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Korean
Elementary proficiency
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Spanish
Limited working proficiency
Organizations
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International Association of Accessibility Professionals (IAAP)
Committee Member - Accessible Document Specialist Certification Committee
- PresentAs a committee member, and Accessibility SME, my role is to help shape the content and certification process for the Accessible Document Specialist Certification. The mission of the International Association of Accessibility Professionals (IAAP) is to define, promote and improve the accessibility profession globally through networking, education and certification in order to enable the creation of accessible products, content and services.
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PDF Accessibility Users Group
Founder
- Present2,700-member Facebook users group of professionals who remediate documents for Section 508 compliance. This group is designed to provide a supportive environment for those who perform document compliance.
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Adobe, Inc.
Adobe Community Professional
- PresentACP - identifies members of the Adobe Community Professionals Program, who are creative experts around the world and extremely knowledgeable about one or more of our applications. Not only are they passionate about our creative tools but also about volunteering their time to engage with and help anyone who comes to our forums to ask questions and learn more about how to be successful. They also provide a valuable feedback channel to Adobe's product teams and are part of the ACP community of…
ACP - identifies members of the Adobe Community Professionals Program, who are creative experts around the world and extremely knowledgeable about one or more of our applications. Not only are they passionate about our creative tools but also about volunteering their time to engage with and help anyone who comes to our forums to ask questions and learn more about how to be successful. They also provide a valuable feedback channel to Adobe's product teams and are part of the ACP community of like-minded peers with their own private community area to collaborate and discuss creative topics with one another.
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Adobe Max Attendees Group - Max with Dax
Founder
- PresentFB group with more than 1600 members who have attended or are going to attend the Adobe Max conference that is held each year. This group promotes a creative and sharing environment for those who use Adobe software in their professional careers and personal projects.
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Society for Marketing Professional Services, Sacramento Chapter (SMPS)
Member / Speaker
- Present• Amplify 2022: Speaker • Master This - Document Accessibility: Featured Trainer • Build Business 2021: Speaker • 2016 SMPS Marketing Communications Award - Social Media (1st Place) • 2013 National Marketing Communications Award - Video (3rd Place)
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Boy Scouts of America
Scoumaster, Cubmaster, Assistant Scoutmaster, Den Leader
- PresentI have served in just about every capacity from Den Leader to Cubmaster in the Cub Scout program as well as Merit Badge Counselor to Scoutmaster in the Boy Scout program. I love nature, survival techniques, teaching and helping scouts find things to be passionate about in life. • Through aggressive marketing and public outreach efforts our Cub Scout Pack grew from 18 to 54 in just two years. • Worked with committee to plan and MC seven events every year with attendance +200. • Four years…
I have served in just about every capacity from Den Leader to Cubmaster in the Cub Scout program as well as Merit Badge Counselor to Scoutmaster in the Boy Scout program. I love nature, survival techniques, teaching and helping scouts find things to be passionate about in life. • Through aggressive marketing and public outreach efforts our Cub Scout Pack grew from 18 to 54 in just two years. • Worked with committee to plan and MC seven events every year with attendance +200. • Four years teaching University of Scouting classes to other adult leaders • 50-mile Hike Team Leader - I lead a group of 12 boys and four adults on a six-day backpacking adventure through the backcountry of Yosemite. • Auctioneer/MC for Boy Scout Fundraiser two years in a row.
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