Minneapolis, Minnesota, United States Contact Info
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As the senior communications officer at the McKnight Foundation, I leverage the power of…

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Experience & Education

  • McKnight Foundation

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Volunteer Experience

  • Climate Advocacy Lab Graphic

    Advisory Board Member

    Climate Advocacy Lab

    - Present 2 years 3 months

    Environment

    The Climate Advocacy Lab helps the climate community build grassroots power and win through evidence-based advocacy. The Lab is a community of over 3,000 climate advocates, organizers, field and academic researchers, and data specialists.

  • Educator

    Just B Solar

    - 2 years 4 months

    Environment

    I was a volunteer educator about solar energy for this youth summer camp where kids got hands-on experiences with renewable energy professionals, technology, and jobs.

  • Move Minnesota Graphic

    Bicycling training

    Move Minnesota

    - 3 years 6 months

    I led bicycle rides and tours in Saint Paul for people working to become comfortable riding on bike paths, lanes, and streets. I also delivered biking and walking kits to Saint Paul residents by bicycle and helped out at events.

Publications

  • Exploring the Power of Consumer Attitudes and Actions on the Adoption of Solar & Wind Energy in Minnesota

    University of Minnesota School of Journalism and Mass Communication

    In the path from attitudes to action, the decision-making process for consumers interested in adopting solar and wind energy systems are moderated by motivations and barriers. Previous research points to the importance of motivations like environmental concern and economic self-interest, as well as barriers of cost and complexity. This research, however, has not been focused on Minnesota consumers. The current paper reports analyses of two surveys—one of Minnesota consumers and another of solar…

    In the path from attitudes to action, the decision-making process for consumers interested in adopting solar and wind energy systems are moderated by motivations and barriers. Previous research points to the importance of motivations like environmental concern and economic self-interest, as well as barriers of cost and complexity. This research, however, has not been focused on Minnesota consumers. The current paper reports analyses of two surveys—one of Minnesota consumers and another of solar and wind energy companies that serve Minnesota consumers, as well as interviews with partners of a Minnesota-based online directory featuring clean energy companies. The data show that care for the environment is the leading motivation for Minnesota consumers interested in solar or wind energy, followed by interested in reducing utility bills and hedging against future energy costs. The top barrier remains high up-front costs, followed by project complexity. The findings support deepened engagement of current solar and wind energy system owners, who were more likely to be interested in adopting new solar and wind projects, as well as any opportunities to advance social networking and peer effects around solar and wind energy to spur adoption. Data also shows that companies serving Minnesota have a good understanding of consumer motivations and barriers. The paper concludes with recommendations to improve an existing online directory of solar and wind energy companies, the Clean Energy Project Builder.

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