Andy Powell

🟠Wanna know how we strategies to reduce our clients Cost Per Lead (CPL) from $60 to $8 🟠So what we do in our landing page we applied 17 qualifying question with TCPA Compliant and Email & Phone Number verified 🟢And there is some more thing what we added in our process 🟢So we started our Consultancy program where you can learn how we are doing all of these stuff 🔵Let me know if you need any help..

9

🟠Wanna know how we strategies to reduce our clients Cost Per Lead (CPL) from $60 to $8 🟠So what we do in our landing page we applied 17 qualifying question with TCPA Compliant and Email & Phone Number verified 🟢And there is some more thing what we added in our process 🟢So we started our Consultancy program where you can learn how we are doing all of these stuff 🔵Let me know if you need any help..

9

If you want to build a thriving, profitable DTC business, the numbers need to add up. I've seen plenty of financial forecasts for 8-9 figure brands– these are the benchmarks you should be shooting for: ➝ Gross Margin: 70% (Minimum) Every point matters - a 70% gross margin means your cost of delivery is just 30%. Leverage your 3PL, test pricing/offers, and get scrappy with bundling to maximize that margin. ➝ Opex: 15% or Less   Opex includes your fixed costs like overhead, admin, and non-variable marketing. Anything over 30-50% is a red flag - you need to keep this under tight control. Don't lose one of the advantages of running a DTC business. ➝ Profitability: 5-15% Less than 5% means you'll need funding for aggressive growth. Over 15% and you're not scaling fast enough. The sweet spot? 5-15% - enough profit to reinvest, without strangling your cash flow.  These benchmarks are consistent across the high-growth, high-profit brands we work with. Hit these numbers, and you'll be well on your way to building a business that's built to last.

27

21 Comments

Ross Stockdale shares why SMBs in B2B services struggle to get the outcomes they want on his Maven (ReferabilityMaven.com)'s Fractional Unplugged podcast / vodcast. The owners don't understand that what got them to $30M in ARR isn't going to get them to $100M in ARR. You don't want "Yes" people, you want truth seekers. Subscription info in the comments below so you can listen to the entire episode. DM me if you're a fractional executive who'd like to become a guest on our Show. #FractionalCMO #fractionalexecutive #fractionalleaders

12

2 Comments

I've made a concerted effort to collect testimonials from the brands that hire agencies I introduce them to. This is the 2nd time I've helped Mike Kaplan, CMO at AVOXI find an agency. There's a few consistencies among the testimonials I receive. - Speed - Quality If you talk to a few of the RIGHT agencies, the time spent finding the right vendor is drastically reduced. Marketing moves fast. CMO's have a million things on their plates. A long drawn out agency search is draining. Speed kills.

17

3 Comments

If you produce 5 new copy angles, expect 4 to fail. This isn’t a “maybe,” it’s a certainty. We’ve seen this as the case across thousands of copy tests for our clients. This is where most people miss out... Outbound isn't a set it and forget it kinda thing You need to be constantly chopping and changing Seeing what angle resonates best with your prospects And when you hit the mark 🎯 That's when you double down

19

3 Comments

In most cases, I would agree with Davis Potter at ForgeX that #ABM does not equal an account-based GTM. In most cases, ABM is nothing more than a tiering, segmentation, prioritization, and targeting strategy. It's targeted demand gen as ABM is being used to source the pipeline vs. change how teams #GTM and how they engage target accounts and the human buyers within those accounts. At Personal ABM: An Account-Based GTM Firm -- we ALWAYS focused ABM to go beyond "marketing" to apply the account-based strategy across the entirety of all GTM teams. But because, there is so much "smoke" and "mirrors" when it comes to the #ABM agency landscape - we've adopted the "account-based GTM" terminology to differentiate us from: 1. The agencies that are nothing more than managed Demandbase, Terminus, 6sense and other ABM tech providers. 2. Account-based demand gen agencies that run plays and campaigns vs. focusing on the account experience that all teams deliver. 3. The bolt-on ABM firms that attached ABM to their extensive list of services so they can stay relevant but they're doing nothing more than better targeting. 4. The "marketing-focused" ABM firms that are doing true 1:1, 1: few and 1: many ABM programs BUT their focus is on marketing. They may offer playbooks to sales and customer success teams but they are not changing their interactions and the experiences they deliver. They aren't providing the account-based enablement that will bridge the teams together to create a cohesive account experience that lands and expands key accounts vs. doing random acts of ABM. They aren't offering what Lindsay Baggett calls ABM as as a service to all GTM teams. This is why we positioned ourselves as one of the few account-based GTM teams that focus on the account experience to deliver stronger stage progression, higher enterprise win rates, increased deal sizes and greater ARR/GRR/NRR revenue growth. We talk about the ABM agency landscape in the video below: https://lnkd.in/emdrkTwD

9

4 Comments

I consult with dozens of companies running GTM plans… The biggest hurdle? Standing out. If you’re outreach is the same as your competitors and your offer is the same as your competitors how can you expect outsized results? Spend more time making your offer exceptional and reach out to people in more unique ways providing more value and you’ll win more often.

6

I don't care if you're buying a bathing suit, coffee mug or b2b software, ppl are incredibly irrational when it comes to making a purchase, and I think we tend to forget that "oh it's b2b, ppl totally know what they're doing" (um, yea, no) so we over-focus on all the rational things when it comes to creating content and moving them through buying things like: - data (sometimes too complicated) - heavy messaging around ROI - heavy messaging around AI built into your tool - customer testimonials (ya they do matter but everyone has this) - press releases - getting on the Magic Quadrant - boring blog posts (bc aren't we supposed to have a blog or something) I see it everywhere bc we think ppl are rational, especially in b2b but guess what ppl are ppl - they scroll TikTok even though they know they shouldn't - they eat 14 oreos even though they know they shouldn't - they buy a 5th bathing suit even though they already have 4 - they share perfect photos on social media even though everyone knows nobody's perfect - they yell at their kids even though they know they shouldn't but they're just so darn tired even ppl in b2b do this, I guarantee it and so the things you do to accelerate "know, like and trust" need to focus more on the irrational 👈 not another chatGPT written blog post or press release but with an actual human being that they SEE and HEAR and LIKE ⭐ and they see that this person is sharing valuable info and they're hanging out with other credible ppl and those credible ppl are part of a larger community where people talk and share recommendations and those recommendations loop back over to you and the product/service you're building that's how it works whether you like it or not whether you want to admit it or not being rational works for math problems, not for b2b buyers. 𝐄𝐩. 𝟐𝟎𝟗 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 ✌️&❤️ #marketing #startups #founders

17

10 Comments

I talked with 12+ marketing execs at 9-12-figure retail and QSR companies about their SMS marketing vendor. Here are the 4 features that kept these VPs hooked (and a few that lost customers). //1. User-friendly interface The Director of Marketing at a $500M accessories retailer shared, “I love its simplicity and flexibility; it’s so user-friendly we can build all our campaigns ourselves.” The Marketing Manager at a $10B furniture retailer also loved the platform's UI. She appreciated: - Its straightforward campaign setup - And its streamlined approach to segmenting audiences - Which allowed her to personalize their users’ experiences //2. Exceptional customer support The Director of Marketing for the accessories retailer also said, “The team is exceptional and always available.” He specifically loved: - The weekly progress calls - Their dedicated success manager - Their proactive approach to campaign success //3. Expertise in regulatory compliance A VP at a $10B apparel and accessories retailer shared, “I sleep well at night not having to worry about legal challenges with this vendor in our corner. They are best-in-class at keeping up with changes to telecom laws and making sure we’re compliant.” //4. Personalization features Several vendors loved that the platform made it easy to: - Segment their audience - Test elements for performance - Personalize their messaging campaigns The Director of Marketing at the $500M accessories retailer gave a shout-out to their A/B testing. She loves the platform’s detailed reports that make data interpretation and campaign management headache-free. –– But some buyers were frustrated by this vendor. They didn’t like: - How much it cost - Challenges with testing - Difficulty assessing its ROI - The lack of hands-on team support - Not enough control over personalization features Of course – No vendor will get straight aces across the board. But when you’ve analyzed as many reviews as we have at Alium… … You start to see patterns in what clients appreciate the most. And vendors who: - Provide effective features - Make interfaces intuitively easy to use - Go the extra mile and offer proactive customer support — Are the ones that consistently win these clients’ RFPs (and hearts).

10

3 Comments

Need recommendations on ultra-light (modern) tech stack... Here's the context: I'm working with a one-person business looking to radically simplify its legacy tech stack. The revenue model is a high-level membership. They're looking for UBER SIMPLE. * EMAIL: 50-100K list. Need to transfer list to new platform with minimal issues. Send weekly newsletter + monthly (ish) promotion. Delivery / price is important. (Beehiiv? Substack?) * MEMBERS: ~100 members. Need mobile app. Need asynch audio/video comms w ea. member. (Circle? Signal? Slack?) * CONTENT: Massive content vault. Lots of video. Monthly training + weekly live interactive sessions. (Notion + YT?) Or all-in-one? (They are reluctant) Kajabi? GHL? Something else?? They're looking for the ultra-light back-packing version equivalent. They are brand sensitive (don't want use any down-market, IM tech), and operate with a super lean team - so they're looking simplicity over customizability. What do you recommend???

8

9 Comments

TOF, MOF, BOF, it doesn't matter: site speed touches every part of your customer funnel. Here are the 7 ways site speed affects your brand, funnel, and ultimately, total revenue: Effect 1: User bounce rates Effect 2: Cart abandonment Effect 3: First impressions Effect 4: Mobile performance Effect 5: Ad spend ROI Effect 6: Customer retention Effect 7: Brand reputation TL;DR: Site speed isn't just about speed — I break down all of the effects below:

12

6 Comments

The truth about data finder tools. All that glitters is not gold. Even the most popular tool, Apollo(dot)io, promises 100% valid emails but delivers only 50%. How do you maximize your ROI? Switch to FullEnrich or BetterContact Why? They utilize a waterfall enrichment technique, partnering with 8-10 providers to ensure you get 70%-80% valid emails. All you need to do is export the LinkedIn URLs, company domain, and Full Names from Apollo(dot)io. Data enrichment isn't a gamble but a strategic move. Choose wisely. What's your experience with these tools? #DataEnrichment #coldemailing #leadgeneration

7

9 Comments

Just lowered our CPC 30$ and converions up by 25% in two months. Here's how I did it. Go to the basics and locate the overlooked domains. Write down on a notepad. Put your head down an dgrind.

8

2 Comments

More from Ray Rike on our episode of The Transaction. His point: move from attribution to focus on inbound hand raisers (demo requests, trials, etc). Measure CAC against pipeline and ACV created by inbound hand raisers only. Check it out

11

4 Comments

What you’re saying,        and what they’re hearing… "We're targeting a broad demographic."        We don't know who our customer is. "We have an aggressive marketing strategy."        We're spamming everyone and hoping something sticks. "We've identified multiple revenue streams."        We don't know how we're going to make money. "We have a strong pipeline."        We’ve had discussions, but no bites. "We've projected a 300% growth rate for next year!"        We use a Magic 8-Ball for our financial forecasts. "We’ve been bootstrapping and staying lean."        We're broke and surviving on instant noodles. "We’ve pivoted several times to meet customer needs."        We have no idea what we're doing. "We're pre-revenue but have significant user engagement."        We can’t make a dime, but a few people clicked 'like'. "We’re ready to scale operations."        We've burned through our money, and now we’re ready to burn through yours. Be very, very careful how you communicate!!! #investmentbanking #technology #corporatecurrency #homecrowdadvantage #privateequity #venturecapital #castleplacement #cpgoapp

42

39 Comments

3 most dangerously misused metrics in tech: MQLs, LTVs, and Traffic - oh my! 😱 As Peter Drucker famously said, "What gets measured gets managed." But are we always measuring the right things? After years in the trenches, I've noticed 3 metrics that are often used dangerously or incorrectly in tech: 1️⃣ MQLs Don't get me wrong - MQLs are great for sales teams. But acquisition teams shouldn't be measured on them. MQL is a monetization metric, yet it’s being used as an acquisition target. This is a recipe for disaster, especially for bottoms-up products. Leave MQLs for monetization. Acquisition KPIs should be new users, trials started, etc. Otherwise, you end up with a team focused on unqualified leads instead of driving qualified users into the funnel. Not ideal. 2️⃣ LTV Optimizing for the mythical 1/3 CAC to LTV ratio assumes LTV is realized quickly. But in SaaS, LTV takes years to materialize. Chasing LTV too early means a leaky, inefficient funnel. Instead, choose payback period and make it <1 year. Drive it down further to make the funnel paid-loop-positive ASAP. This creates a flywheel effect. 3️⃣ Traffic Vanity metric alert! 🚨 Nothing is easier than driving low-quality traffic that is meaningless to the business. Don't fall into the vanity trap. Always pair traffic KPIs with conversion rate. Or better yet, use real acquisition metrics like new users or trials started. This aligns traffic efforts to business impact. There you have it - 3 metrics that can steer teams off course if used incorrectly. How are you using MQLs, LTVs, and traffic? Are they helping or hurting your growth? As always, happy to chat more! #Marketingmetrics #MQLs #LTV #Traffic

79

5 Comments

You can bid on the software category or what people want to "DO" with your product. The cost $$$ difference will surprise you. 👇 Let's use Turtl as an example...they fall into the category called "content creation platform," so you would naturally want to spend money on that keyword. However, if I google "content creation platform" right now. I get ads for: - Clearvoice - LinkedIn - Hootsuite None of the above are competitors of Turtl, yet they are bidding on the same category. Software categories have gotten complicated, with so many SaaS brands crossing between various categories at the same time. One way to address this is to focus on what people want to "DO" with your product. One of the jobs Turtl performs is to make PDFs interactive. So instead of: 1.) "content creation platform" You might focus on keywords like: 2.) "interactive PDF" As you can see below, a "content creation platform" is about 54% more expensive than an "interactive PDF." Before you get excited, any good marketer knows that it isn't just about what you pay per click, but how that translates into pipeline. However, after running many campaigns focused on the jobs-to-be-done framework, I can tell you that for many brands, these keywords translate to downstream results. While bidding on "content creation platform" isn't wrong, you don't want to exclude your end-user searches (especially in PLG motions). TL;DR High-intent category keywords can make sense, but consider your end user searches, especially when targeting end users. Chris Carpenter Hope you don't mind the shoutout, ❤️ ya'll! :) #demandgeneration #b2bmarketing #saas

83

26 Comments