Northwoods

Many organizations use automated testing tools to uncover web accessibility issues. That's a great first step! But it's critical to augment automated testing with manual and assistive technology testing, as well. Sydney Shimko, front end developer and web accessibility practice lead, explains why a combination of testing methods is so important and why it's critical for businesses to prioritize accessibility. #webaccessibility #websiteaccessibility #accessibilitytesting #accessibilitymatters #digitalinclusion

When is the last time you evaluated your SEO strategy? If it's been more than a year, it's time! Learn more about SEO audits and get started at https://lnkd.in/gaWRsFBz. #seo #seostrategy #seoaudit #searchengineoptimization #seoagency #seotips #digitalmarketing #digitalmarketingtips

Manufacturing Marketers: It's your last chance to join us and the marketing team from MetalTek International this Thursday, Nov. 14, to hear about their journey from digital chaos to digital cohesion and learn how to improve lead gen, web conversions and analytics. Save your seat at https://lnkd.in/gj7_7kPz. Can't make it? Register to receive the recording. #webinar #manufacturingmarketing #manufacturing #digitalmarketing

Northwoods' Alexander Boston, Dana-Marie Grennier, and Katelyn Goerke from our higher education team join Jaimie Somlai on our latest Around the Campfire vodcast episode to share insights on UX, SEO and content strategy, social media, analytics, and more to help higher education marketers break through the noise and plan ahead for 2025. Watch or listen to all previous Around the Campfire episodes on our website at https://lnkd.in/gwvFSHVg or on our YouTube Channel: https://lnkd.in/g5xfbWi3. And let us know if you have any topics you'd like us to consider covering! #AroundtheCampfire #highereducation #highered #higheredmarketing

Did you know that accessibility overlays and widgets, in their current form, don't comply with European Accessibility Act (EAA) regulations? Jim Brophy, group director - digital, shares why and encourages companies with EU-based websites or websites targeting the EU to take action now to avoid penalties for non-compliance that begin in June 2025. If you're not sure where to start, we can help! Learn more and request an accessibility assessment today: https://lnkd.in/gggPfr5t. #webaccessibility #accessibility #accessibilityforall #websites

Brand identity execution without a strategy to guide it leaves your business growth to chance. And that's never a good idea. Always start with strategy first! Jaimie Somlai, marketing director and brand strategist, explains: https://lnkd.in/gjvwQ-kU. #brandstrategy #branding #brand #brandidentity

*Manufacturing Marketers, Don't Miss Out!* Join us and the marketing team from MetalTek International Nov. 14 to hear about their journey from digital chaos to digital cohesion and learn how to improve lead gen, web conversions and analytics. Register at https://lnkd.in/gj7_7kPz. #webinar #manufacturingmarketing #manufacturing #digitalmarketing

Making large amounts of data easy to understand and digest for website users is a huge challenge for many organizations. How do you maintain usability amid so much complexity to provide a positive user experience? We have answers! Download our Guide to Building and Managing Complex, Data-Heavy Websites to discover the Four Fs and Four Vs – and other factors – of complex websites and how to build and manage them effectively. > https://lnkd.in/gQhw73As And if you're struggling with complicated product data or information and need support, reach out. We specialize in making complex websites simple. Learn more at https://lnkd.in/gXzciMSh. #websites #complexWebsites #webdevelopment #webdesign

Digital Marketing experts Alexander Boston and Edward Kozlowski answer three of the most common questions they get about digital marketing and advertising – and a few of them may surprise you. Do you have more digital marketing questions you'd like answers to? Let us know! #digitalmarketing #digitalstrategy #digitaladvertising #SEO

We had a great time meeting so many amazing manufacturing pros at Manufacturing First Expo on Oct. 30 in Green Bay! Thanks to all who stopped by our booth. If you missed us or weren't able to attend, you haven't missed out! Connect with us here and request a complimentary consultation anytime: https://lnkd.in/g_tnpfzC. #MFGFIRST #manufacturingmarketing #manufacturing