What are the most important digital trends to consider when forecasting your marketing budget?

In my experience, VSO isn't just an option; it's the future of digital marketing. Here's why I'm all in. I think of it as not just jumping on the bandwagon, but actually gearing up for what's next. As voice searches become more popular, making your content voice-search friendly isn't just clever – it's a strategic advantage. It's smart money too – it pretty much fits into what you're already spending on standard SEO. Yes, it's a bit of a moving target, needing constant tweaks, but the payoff? Potentially huge! We're talking better engagement, more conversions – it's not just spending, it's investing in staying ahead of the curve at the moment.

When planning your marketing budget, think about these cool digital trends that can make a real difference. Use smart tools with AI and machine learning to make your decisions sharper. Put some money into awesome video content that people will love. Make sure everything looks good on mobile since that's where everyone is these days. Keep things private and follow the rules about data, so your brand stays trustworthy. Personalize your content to make people feel special, and don't forget about voice search—it's a big deal now. Try out short and snappy content on places like Instagram to grab quick attention. Including these trends in your budget plans will help your marketing stand out in the digital world.

From my experience, the continued rise of mobile usage demands investments in mobile-friendly strategies, including responsive design and mobile advertising. Video content consumption is growing rapidly, making video marketing an important budget consideration. Artificial intelligence (AI) and machine learning (ML) technologies are transforming marketing, influencing budget allocation for personalized campaigns and automation tools. The emphasis on user privacy and data protection requires investments in compliant technologies and strategies. In addition, ephemeral content and social media trends also influence budgeting decisions as platforms evolve.

Las tendencias digitales son líquidas, cambian constantemente. En este entorno, la adaptabilidad y la innovación son esenciales. Lo que hoy es tendencia, mañana puede evolucionar. La clave radica en estar preparado para la transformación constante. Resumiendo: las tendencias no existen más.

One important thing to keep in mind with VSO, especially for local businesses... It can take up to six months to see your business actually listed in any voice-activated 'near me' searches, like 'siri, where's the best mexican restaurant near me' or 'alexa, find the top plumbers near me'. Does that mean local businesses shouldn't bother getting listed on VSO? No. With the trends going the way they are, I definitely think voice search will provide long term value...especially if you are an early adopter in your geographic market. But be aware that this marketing expense will not provide an immediate increase in lead generation. It will likely be a quarter or two before you see any return on investment.

First prioritize mobile optimization as the majority of video consumption happens on smartphones. Ensure your videos are not only visually appealing but also optimized for seamless mobile viewing. Second, embrace short-form videos as attention spans are shrinking. Platforms like TikTok have demonstrated the effectiveness of concise, engaging content. Third, leverage interactive videos to enhance user engagement. Incorporate clickable elements or immersive experiences, transforming passive viewers into active participants. Lastly, prioritize data analytics to measure and refine your video marketing strategy.

Com o vídeo dominando as mídias sociais, invista em produção e edição de alta qualidade, focando em formatos curtos e interativos. Adote vídeos otimizados para mobile, e use análises para aperfeiçoar constantemente sua estratégia.

In 2024, video will continue to be king! This means that your video editing and production capabilities need to take an even bigger step if you want to be on top of the game. Producing large amount of video and editing this in an effective way will serve you well in 2024. Video marketing is the way to win in social media and understanding formato is also very important. 2024 is the year of all TikTok if you understand this format and use it correctly then you are a step ahead din the game.

Allocating budget for diverse video content like live streams, tutorials, and testimonials – your audience will thank you in the long term. Starting from explainer videos to behind-the-scenes magic, video unlocks brand personality and builds trust. It has the power to drive conversions.

You only need to look at Instagram the 'photo' sharing site to see that it is majority video these days. As, of course, is TikTok. LinkedIn allows for more video in profiles and posts. Websites use looping video to attract and assorted video formats to inform, educate, sell, convince, etc. So video marketing is key. Getting it right in terms of production quality, distribution and message is the hard bit. Sustainability is worth considering. Lower the quality, lower the bandwidth and you save the world CO2. You also make downloads quicker, and streaming better for a global audience that don't enjoy limitless 4g/5g experiences. And Google will like you more for being efficient - use Google Lighthouse to optimize.

I think investing in AI for marketing is smart, but it's a bit of a tightrope walk. On the plus side, AI is a revolutionary tool. It personalises campaigns, predicts customer behaviour, and streamlines tasks – a marketer's dream. We get hyper-targeted content and nifty automation. But here's the catch: it's definitely not a magic wand. Getting AI right needs investment, not just in tech but in skills to use it effectively. And let's not forget, AI can sometimes miss the human touch, vital for customer connection. So, yes, I agree AI is powerful, but for me, it's about the right balance – blending tech with human insight.

La IA es como el petróleo, solo nos sirve si está refinado; si tienes una agencia deberías estar mínimo explorando herramientas, imaginando posibles futuros con ellas, y abriéndote a aprender, a hacer promts, a probar y probar con ellas. Creo que ahí debíamos estar todos desde ayer. Hoy? espero que dejes a un lado el pensamiento "y si nos quita el trabajo" y lleves a tu equipo a complementar tareas con IA, a co Crear MG, Textos, Vídeos, Analizar Datos, etc... Sin duda, mañana un Pitch, será ganado por una agencia llena de gente con talento y expertise, que en 3 días hicieron una propuesta teniendo cada quien como dupla una IA, mientras la otra pidió 3 semanas.

Companies have to invest in AI as soon as possible for marketing. McKinsey has identified Marketing as one of the functions that could drive most of the technology’s impact across potential corporate use cases. In other words, it's a low-hanging fruit. Now having said that, investment should be made step-by-step, starting with learning and then running identified pilots before scaling. The pilots should be part of a Transformation Strategic Plan and be measured against specific KPIs. It's all about innovation and the adoption of technology by people, which is human change management at first; people first.

It is undeniable that AI plays a crucial role today, revolutionizing the interaction with customers and optimizing various tasks. However, it is worth emphasizing that amid these digital trends, we cannot neglect the importance of human connection. While AI offers efficiency and personalization, human authenticity and empathy remain irreplaceable elements for building lasting relationships with consumers. Striking the right balance between advanced technology and emotional connection is fundamental for successful marketing .For instance, in email marketing, sometimes a more personalized touch can be more effective than purely automated messages

AI will save you time and help you reach success with more precisión. Know the tools, their capabilities and power. Ai will save you time and increas eyour quality in ways you can't imagine! Now the callegen is prompting correctly and using its power in a usefulmand eficiente manner. Study AI, know the tricks and gimmicks it can bring to your marketing efforts. Try it out and take the risk. We have had the best results in 2023 using AI, 2024 will be even better.

Social Commerce will help you make the customer journey shorter and more fun. People want faster experience with less steps and they also want a chance to relate. Use this in your favor by implementing social Commerce en your efforts and structure. Selling through social.media is fa rmore effective than generating traffic. It needs more ATTENTION and effort but delivers better conversión.

Integre o comércio social em sua estratégia, usando plataformas como Instagram e TikTok para vendas diretas. Isso exige um orçamento para conteúdo atraente, gerenciamento de estoque e suporte ao cliente eficiente.

From likes to wallets, social commerce shortens the conversion path. Social commerce is booming. Streamline your inventory, shipping, and customer service for a seamless social shopping experience by allocating a budget for building and optimizing your online store on platforms like Instagram and TikTok.

Le e-commerce est très répandu, mais combien d'abandon de panier par manque de UX design efficace ? Ouvrir un nouveau compte avec des identifiants, mots de passe etc est un véritable frein pour le client. Ensuite, faites réaliser des tests d'usage par des personnes extérieures pour valider l'ergonomie de votre site.

People do want to transact 'there and then' staying in the channel that they are on. That's a fact and optimizing that experience is crucial. But don't forget that some buyers will want to do research and that means searches and website visits. So don't neglect SEO, web usability and great content. Not every transaction is a one-step process - don't forget awareness, education, and consideration. That is not going to happen in the social channel feed: social proof is not everything. Conscious consumers want to fact-check and validate before purchase. Business have several qualification stages before procurement kicks in. Make sure you have a great website as well as optimized social channels.

"Content is king" simple as that. When you create content think about the distribution channels at the start. What formats do we need? AI will be increasingly used to create content (see 3) but I believe the human touch will be necessary to lift quality into the performance zone. Use AI to get 80% done then add human 20% of effort to rise above the rest.

Priorize o marketing de conteúdo para construir autoridade e engajamento. Invista em conteúdo diversificado como blogs, podcasts e infográficos, utilizando ferramentas digitais para maximizar alcance e relevância.

With ever increasing social.media advertising costs, the way to go in 2024 is content marketing. The secret is combining tools to help you create this content, blend AI with the tools of CapCut and TikTok, use Canva and content will be very easy to produce. Now the challenge is within your company, to make people understand the nature of content and how different qualities and narratives are ok in social media today. It's all about being authentic!

Votre contenu doit répondre aux attentes de l'internaute. Comment être désirable, attrayant ? Il s'agit de faire preuve d'empathie !

I believe anyone can start content marketing with what resources they have. We have many free resources, tools, and expert content creators to take advice on what resonates with the audience and what you like to write/shoot about. Checkout the useful content from my profile on marketing, Branding building, and personal growth.

A few other trends to consider: #DataDrivenMarketing: Ulitilise data analytics for targeted and personalised marketing campaigns. Invest in tools for data collection, analysis, and interpretation. #DataPrivacy: Allocate resources for compliance with data protection regulations (e.g: GDPR, CCPA). Implement strategies to address evolving privacy concerns and maintain customer trust. #Sustainability and #SocialResponsibility: Address the increasing consumer demand for environmentally and socially responsible practices. Allocate budget for sustainable marketing campaigns and initiatives. These trends reflect the evolving landscape of digital marketing and can guide budgetary decisions to stay competitive in reaching target audiences.

Data driven decisions (i mean data analysts, platforms, data scientists metodologies and all relative) should be one of most important points to consider.