In the wake of a Ubisoft director surmising that gamers will eventually get comfortable with non-ownership, a study conducted by Ultra offers a sobering perspective. The next-gen gaming platform asked PC Gamers from the United States and the UK a comprehensive series of questions. Mainly, in regards to their digital game playing and spending habits. There were also some insights on how players feel about crypto, shop preferences, and the true influence of game reviews.
Key Findings, Ultra.io PC Gamer Study.
- One of the most notable discoveries is about 1/4 digital games that are purchased aren’t played at all.
- Additionally, only less than half of purchases are actually played regularly.
- 58% of gamers would sell the digital games if they could. 64% would buy AAA titles more regularly if there was a resale option.
- 3/4 participants say AAA games are too expensive with only about 1/3 of any game is ever bought at full price.
- ~34% of PC Gamers are interested in in-game virtual currency and making real money while playing. That number falls to 18% when it comes to cryptocurrency.
Yet, the number one go-to for PC games is Steam. 18% use the store-front to discover new games, next to the Epic Games Store at 13%. However, it is found that most participants would prefer a single profile to connect all games, apps, and sites they use.
Moreover, 36% of gamers say it’s become increasingly difficult to discover new, interesting games. Youtube reviews take the cake on aiding gamers find games to play, 40%. While other gamers rely on word-of-mouth at 34%.
A Word from the CEO
“Our research has shown that whilst PC gaming is far from broken, there’s clear room for improvement. Ultra has long held the belief that a digital secondary game marketplace can not only tackle the backlogs in gamers’ libraries, but also help developers and publishers sell more games, and unlock new revenue streams and ways to engage their communities. In late 2023 Ultra launched the first ever truly tradable digital video game, showing how the status quo in digital content ownership can be redefined.” – Nicolas Gilot, Co-CEO at Ultra
His final conclusion is included in the Ultra PC Gaming report and can be read in full on their website.
Ultra.io is a next generation gaming platform. Their aim is to bring a revolution to the games industry through blockchain and creating a fair ecosystem for the future of games distribution.
Source: Ultra’s PC Gaming Report
