The drip marketing cycle for Honkai: Star Rail Version 2.3 has begun rolling out following the official 2.2 Special Program announcement on April 26th, with the first new character to be revealed being the one and only Firefly.
From the drip marketing, we now know that Firefly will be a 5-star Fire Destruction unit, the second of her kind next to Pitch Dark Hook the Great. Additionally, and most excitingly, the drip marketing also shows Firefly silhouetted by SAM, the mechanical suit she uses as a Stellaron Hunter. Considering that SAM is seen wielding two large swords in the image, as well as the fact that Firefly is holding what appears to be a Kamen Raider-esque transformation device, it is a very high likelihood that Firefly will have some ability to transform into SAM, likely during combat.
“A member of the Stellaron Hunters and a young girl clad in a mechanical armor “SAM.” Born as a weapon, she’s afflicted with the agony of Entropy Loss Syndrome due to genetic modification. She joined the Stellaron Hunters in search of the meaning of life, relentlessly pursuing ways to defy fate.”
Firefly Drip Marketing Bio
Stellaron Hunter Firefly
Firefly quickly became one of the more beloved characters when she appeared early on in the Penacony storyline during Honkai: Star Rail Version 2.0. She played a large part in the opening portion of the Trailblaze Quest as a mysterious stowaway with a lot to hide, before she was savagely attacked by the Death Memory Zone Meme. Despite only being around for a short time, she made enough of an impact on players to be incredibly popular, even after her suppossed demise.
On the other hand, SAM is a character we’ve known about for some time. Not only have we spoken to them briefly during Blade’s Story Quest but we’ve also first seen him in detail during the Japella Rebellion Myriad Celestia Trailer. Like Firefly, he showed up during the early portions of the Penacony campaign where he acted as a tough new boss enemy during 2.0. While some were able to piece together the mysterious link between the two, the truth of the relationship between Firefly and SAM was revealed at the end of 2.1, revealing Firefly is not only alive but that is also the merciless Gamoth Super Soldier SAM.
SAM and Kafka
In case you were unaware of the term, drip marketing refers to the promotional images released for gacha game characters before their official reveal or release. For Hoyoverse games like Genshin Impact and Honkai: Star Rail, drip marketing for characters tends to release a little over a whole version before that unit becomes available, giving players time to save or plan their savings around that character joining the game.
Honkai: Star Rail Version 2.3 will be available sometime in early to mid-June, with Version 2.2 releasing on the 8th of May.
SOURCE: Honkai: Star Rail Firefly Drip Marketing Social Media Posts
