FashionVerse, the futuristic styling game from Hilfiger Ventures. A new standalone app, published via Tilting Point and powered by developer Brandible Games‘ exclusive and proprietary game engine. With a generative AI framework that inspirates beauty avatars in a photorealistic setting, the game aims to bring more fans of style and fashion into the games space. Hilfiger Ventures is a private investment firm with a focus on media and entertainment with a special interest in companies that are not directly linked to fashion.
FashionVerse is free-to-play and available now on Netflix Games, Google Play, and Apple’s App Store. According to a Vogue Magazine report, FashionVerse surpassed Roblox during pre-launch testing phases in SE Asian countries and parts of Europe. Post-launch, FashionVerse will be featuring an ongoing series of virtual “Pop-Up” events. Collaborations with major fashion, entertainment, artistic and beauty brands are announcing in the coming weeks. Players will be able to interact with the current fashion universe through their own unique lens as they virtually style-up models and set designs.
“I really believe that video games will be another retail platform in the future…With e-sports and video games that have already come out, there’s evidence of that. The amount of shopping that goes on during gameplay is, I would say, incredible.” – Mr. Tommy Hilfiger
Fashion fans remain “incredibly underserved” in the games space, according to Tilting Point founder and CEO Kevin Segalla to Vogue. “When Tommy (Hilfiger) approached us with the FashionVerse idea, we knew immediately this was a huge opportunity we couldn’t pass up.”
Historically, lifestyle and fashion fans support spaces made for their interests – even in gaming. Kim Kardashian’s self-titled Hollywood-lifestyle, casual RPG game was a surprise juggernaut. Like, FashionVerse, the soon-to-be defunct Kim Kardashian: Hollywood monetized with microtransactions and virtual currency. By 2016, the game made $160M in two years.
FashionVerse – Your game. Your style
Coinciding with launch, FashionVerse is also debuting their Ambassador’s program. FashionVerse players who have a passion for fashion can create content and start trends in-game for rewards. FashionVerse ambassadors enjoy early-access updates and play for a chance to be featured in virtual runway shows. Moreover, a boost to a player’s socials provides even more incentive. Candidates are selected based on their creativity, authenticity, niche relevance, communication skills, and general content quality.
Source: FashionVerse via Hilfiger Ventures
