Ubisoft’s Chief Executive Officer and Founder, Yves Guillemot, predicts a new era for gamers, namely a cloud gaming revolution. Talking about his big idea for video games in an interview with the Financial Times, he thinks cloud gaming could be as exciting as when Netflix changed how we watch TV and movies. In easier words, he believes cloud gaming will make playing games different, just like Netflix made watching TV and movies different.
When Netflix first said it was going to go into streaming, their shares fell a lot, and they were widely criticized.
Today we see what they have become. It’s going to be the same with video games but it will take time. But when it takes off, it will happen very quickly.
We strongly believe in the next five to 10 years, many games will be streamed and will also be produced in the cloud. That’s what pushed us to go forward with the [Microsoft] deal.
– Yves Guillemot, Ubisoft’s CEO
Ubisoft CEO and Founder Yves Guillemot
Guillemot knows that, like when Netflix started, cloud gaming might have some tough times in the beginning. But he’s sure that once more people start playing, it will become really popular and grow fast.
Guillemot feels hopeful because of something cool that Ubisoft is doing with Microsoft. Microsoft plans to sell the rights to stream games from Activision Blizzard to Ubisoft after their massive $68.7 billion acquisition of the publisher. This shows that Ubisoft really believes in the future of game streaming.
Guillemot also highlighted the potential of mobile devices like the iPhone 15 to expand Ubisoft’s reach in cloud gaming, especially in regions outside of Europe and the US.
Cloud Gaming Revolution A New Era for Gamers
While there have been challenges in the past with cloud gaming, such as Google’s Stadia platform, Microsoft remains committed to advancing the technology. They’ve even leaked plans for a special Xbox designed for “cloud hybrid” games set to launch in 2028.
New Xbox Series X console that Microsoft is working on under the code-name “Brooklin.
In summary, Yves Guillemot, CEO of Ubisoft, envisions a significant shift in the gaming world with the rise of cloud gaming, much like Netflix revolutionized television. He believes that once cloud gaming gains traction, it will grow rapidly. Ubisoft’s partnership with Microsoft underscores their confidence in this future, and the potential of mobile devices could help cloud gaming expand globally. Despite past challenges, Microsoft is committed to advancing cloud gaming, as evident in their plans for a special Xbox. Stay tuned for more updates on Microsoft’s acquisition of Activision Blizzard.
Source: The Verge, Microsoft, Financial Times
