Steele Dimmock's Reviews > The Power of Habit: Why We Do What We Do in Life and Business

Some quite noteworthy outcomes from this book for me were:
1) Toothpaste is a result of marketing
2) Febreze's success is from marketing a habit not from it effectiveness
3) Your habit routine is not part of high level brain functions.
4) Business seek to exploit your habit routine

This book tucks any "self help" component in to examples of individuals or groups have broken habits through the Trigger, Response, Reward cycle. Changing the response whilst keeping the trigger and reward the same. Rather than giving straight forward and easy examples, it seems the author took great pains to source unusual examples/stories and explain them in detailed. The London Underground fire of 1987 was one example that wasn't necessary but illustrated the point of allies, line of command, and compartmentalisation very well.

My only critique is that bit about American civil rights movements being social habits was a touch weak in the context of the other stellar content.