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William Ury

“Your Plan B may seem like an imposed consequence since it is you who are the key actor. But remember what your Plan B is—your best alternative should the other refuse to respect your interests. It is not a punishment for the other, but simply the logical path for you to follow in pursuit of your legitimate needs. It is an alternative path to success. Let your Plan B speak for itself. Through your quiet tone and confidence, let the other know you are serious about carrying out your Plan B with its attendant logical consequences.”

William Ury, The Power of a Positive No: How to Say No and Still Get to Yes
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The Power of a Positive No: How to Say No and Still Get to Yes The Power of a Positive No: How to Say No and Still Get to Yes by William Ury
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