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274 pages, Hardcover
First published March 8, 2016
"And if your Decider doesn't believe the sprint will be worthwhile? If she won't even stop for a cameo? Hold up! That's a giant red flag. You might have the wrong project. Take your time, talk with the Decider, and figure out which big challenge would be better." (p. 32)
"Each person believed his or her own idea could work. And each person could have spent an hour explaining why. But if we had to spend an hour discussing each idea, the whole day could have gone by without any clear conclusion."
"In Friday's test, customer reactions are solid gold, but their feedback is worth pennies on the dollar." (p. 169-170)