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Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

Anaik Alcasas, Rajesh Setty (Foreword)

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We live with the maddening reality that in today’s noisy world, the best ideas don’t always win. So those who care need to work harder than ever to make sure important ideas are resonating in ways that will inspire lasting change. Studies show we can cut through the noise with a product, idea or service in six easy

Capture attentionCommand respectTap into storyTurn on lightsSay what’s nextSurprise and delightDrawing on expertise in the fields of behavioral and social psychology, improv and intercultural communication, semiotics and systems thinking, Anaik Alcasas has synthesized some of the best communication research into a simple visual framework. Designed for innovators and entrepreneurs working at the edges of the possible, Sending Signals will help you broadcast your ideas in a way that resonates with your target audience.

249 pages, Kindle Edition

Published November 1, 2021

About the author

Anaik Alcasas

2 books3 followers

Anaik is a book editor by day and an illustrator by night. In the past decade she's edited more than 25 nonfiction books as well as countless digital assets for entrepreneurs and innovators. A lifelong traveler, she's based in Sydney, Australia with her partner and two teenage children. (*Her name is pronounced Anna-EEK)

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