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272 pages, Hardcover
First published November 3, 2015
“If you don't challenge yourself, you don't know yourself. “I'd never heard of Jesse Itzler before coming across this book. He seems like a hard worker, who's created a lot of 'lucky' breaks for himself. But he’s also a bit goofy. It is completely believable that he think it fun to get a Navy Seal to live with him for 30 days to shake up his exercise routine.
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“Every day do something that makes you uncomfortable.”
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“If you can see yourself doing something, you can do it. If you can't see yourself doing something, usually you can't achieve it.”