USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.
Russ Unger is the director of experience planning for Draftfcb, the largest advertising/marketing agency in the Midwest. He has been involved in the information architecture of large-scale public-facing sites for such companies as Oprah.com and United Airlines. He has taught courses in Web and interactive design and contributes to Boxes and Arrows. He also serves on the board of the Information Architecture Institute.
this was a strong 3.5! though i personally didn't find all the information new, some things managed to surprise me. i also really liked the manner in which the book was presented - e.g. "delve deeper" sections, i wish it was a thing in every non-fic book tbh. i also noted everything so that leaves me with 26 pages of notes on every single chapter lol definitely a must-read if you're just getting into ux, or if you already know the basics like me