What do you think?
Rate this book
688 pages, Hardcover
First published September 12, 2023
They met in 2004 when Bezos accepted Musk’s invitation to take a tour of SpaceX. Afterward, he was surprised to get a somewhat curt email from Musk expressing annoyance that Bezos had not reciprocated by inviting him to Seattle to see Blue Origin’s factory, so Bezos promptly did. Musk flew up with Justine, toured Blue Origin, then they had dinner with Bezos and his wife MacKenzie. Musk was filled with advice, expressed with his usual intensity. He warned Bezos that he was heading down the wrong path with one idea: “Dude, we tried that and that turned out to be really dumb, so I’m telling you don’t do the dumb thing we did.” Bezos recalls feeling that Musk was a bit too sure of himself, given that he had not yet successfully launched a rocket. The following year, Musk asked Bezos to have Amazon do a review of Justine’s new book, an urban horror thriller about demon-human hybrids. Bezos explained that he did not tell Amazon what to review, but said that he would personally post a customer review. Musk sent back a brusque reply, but Bezos posted a nice personal review anyway.
"Elon Musk allowed me to shadow him for two years, invited me to sit in on his meetings, indulged scores of interviews and late-night conversations, provided emails and texts, and encouraged his friends, colleagues, family members, adversaries and ex-wives to talk to me. He did not ask, nor did he, read this book before it was published, and he exercised no control over it."
"But would a restrained Musk accomplish as much as a Musk unbound? Is being unfiltered and untethered integral to who he is? Could you get the rockets to orbit or the transition to electric vehicles without accepting all aspects of him, hinged and unhinged? Sometimes great innovators are risk-seeking man-children who resist potty training. They can be reckless, cringeworthy, sometimes even toxic. They can also be crazy. Crazy enough to think they can change the world."
"He had never been a captain of a sports team or the leader of a gang of friends, and he lacked an instinct for camaraderie. Like Steve Jobs, he genuinely did not care if he offended or intimidated the people he worked with, as long as he drove them to accomplish feats they thought were impossible."
"As awesome as it was, Musk had a sobering realization. The Mercury program had accomplished similar feats fifty years earlier, before either he or Obama had been born. America was just catching up with its older self."
"The magazine's accolade marked a peak in his popularity. In 2021, he became the richest person in the world, SpaceX became the first private company to send a civilian crew into orbit, and Tesla reached a trillion-dollar market value by leading the world's auto industry in a historic shift into the era of electric vehicles. 'Few individuals have had more influence than Musk on life on Earth, and potentially life off Earth, too,' Time's editor Ed Felsenthal wrote. The 'Financial Times' also named him Person of the Year, stating 'Musk is staking a claim to be the most genuinely innovative entrepreneur of his generation.'"