Strava’s new Night Heatmaps look to make subscribers safer after dark
There's now Weekly Heatmaps available as well.
Wouldn't it be nice if you could go out for a run without fear of being harmed? Technology has a way of making us both safer and at greater risk while out and about, but a new tool from Strava might help with the former. Strava has announced Night Heatmaps, a feature that shows which areas have more activity — or "heat" — between sunset and sunrise. Yes, Heatmaps is the feature that accidentally revealed the location of US military bases.
The update is a welcome one with sunset getting very early in some areas of the world, while night seems to last late into the morning. It also comes alongside a new Weekly Heatmap, which shows heat levels in an area over the last seven days. Again, this can help you know which paths will have the most people, but at all times of the day. While this added awareness is great for knowing where to go, some people might also purposely choose to avoid the busiest times, for fear of unwanted attention (there's no winning here).
In either case, the Night and Weekly Heatmaps are only available on subscriber accounts (a membership will cost you $12 monthly or $80 annually). It's also worth noting that Heatmaps pull solely from public activities on Strava, so you're not getting the full story of how many people go where.
Night and Weekly Heatmaps join the Global Heatmaps (also subscriber exclusive) and your Personal Heatmap. You can access any of them through the Map tab and filter the Heatmap by activity type.