Looking to provide its customers with more relevant offers and stimulate card spend across categories, this Issuer began searching for a solution that would enable it to better engage its cardholders quickly, without requiring complex integrations or needing to hire additional resources to manage a personalization program. This meant finding a solution that would allow them to assess and tap into customer spend and predictive insights that could help them guide users toward services and offers that suit their precise preferences and needs.
The Issuer found their ideal solution in Personalization Breeze. With hands-free operation eliminating the need for continuous maintenance, the Issuer realized immediate time-to-value, optimizing card spending and engagement. Leveraging over 112 billion transactions to predict where cardholders are most likely to spend next, Mastercard’s propensity models delivered unparalleled prediction accuracy to Dynamic Yield’s personalization engine, seamlessly matching the right offer to each cardholder.
Mastercard’s models also identified cardholders with low spending in everyday categories. To help the Issuer motivate these low-spenders, Dynamic Yield by Mastercard developed an individualized email campaign with tailored incentives in categories like fuel and groceries, driving a 15% increase in everyday transactions and an incremental uplift of $2,388 additional spend per cardholder, per year.