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Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love Hardcover – October 8, 2024


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NATIONAL BESTSELLER

What if your biggest risk in life is playing it safe?

In Never Play It Safe, bestselling author, award-winning photographer, and founder of CreativeLive, Chase Jarvis, reveals that safety is an illusion—a comforting lie that’s holding you back from true fulfillment and extraordinary success.

Discover the Bold Path to Your Most Authentic Life

Chase Jarvis has spent years in deep conversation with the world’s top entrepreneurs, artists, athletes, and performers, uncovering the real secrets to living boldly and authentically. Through these powerful insights and his own transformative experiences, he invites you to shatter the dangerous comfort of the safe path and unlock your full potential.

Inside, you'll discover:

  • Why "playing it safe" is the riskiest move you can make
  • How to break free from the toxic voices in your head holding you back
  • The hidden "attention hijackers" silently sabotaging your dreams 
  • The surprising link between playfulness and peak performance in any field
  • Practical techniques to train your attention and unlock your potential
  • Real-life stories of world-class performers who dared to live boldly

Are You Ready to Break Free?

If you’re tired of playing small, feeling stuck, or living in fear, it’s time to reclaim the playful, courageous part of yourself that’s been waiting to shine. Never Play It Safe will equip you with the tools, insights, and inspiration to take bold action and create the life of your dreams.

Your Life is the Ultimate Creative Act—Don’t Settle for Safety.

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Editorial Reviews

Review

“Whoever tells you that the ‘safe’ path is the better path doesn’t understand how life works. Fortunately, Chase Jarvis gets it right, and Never Play It Safe serves as a radically simple blueprint to reclaim our creativity and personal power."  — Robert Greene, author of The 48 Laws of Power

“This book is a powerful compass for embracing risk and creativity in all aspects of life. Chase shows us how to step out of our comfort zones and become who we were meant to be.” — Sophia Amoruso, serial entrepreneur and New York Times bestselling author of Girlboss

“Trust yourself. No one else can do that for you. Chase Jarvis is a maker of magic and a weaver of possibility, and this book can unlock the future for you, if you'll let it.” — Seth Godin, author of The Song of Significance

“Everything that we all want in life —success, fulfillment, freedom, happiness— is on the other side of fear. And nobody helps us overcome this faster than my man Chase Jarvis does in this book.” — Daymond John, CEO of Shark Group, CEO and founder of FUBU, and a Shark on ABC’s Shark Tank

“Chase Jarvis is one of the true helpers out there, speaking openly and honestly about what it takes to live the creative life. I’ve stolen so much inspiration from him over the years and so will you.” — Austin Kleon, artist and author of Steal Like an Artist

“Building a life you love doesn’t happen on accident—it’s a process. Few people know this like Chase Jarvis does, and Never Play It Safe is the roadmap.” — Gary Vaynerchuk, serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, and five-time New York Times bestselling author

About the Author

CHASE JARVIS is an award-winning artist, an entrepreneur, a bestselling author, and one of the most influential photographers of the past twenty years. As a lifelong creative pioneer, he’s crafted campaigns for Apple, Nike, and over one hundred other iconic brands. He’s also an Emmy-nominated director, the author of Creative Calling, and the host of the Chase Jarvis LIVE podcast, which has over fifty million downloads. Previously, Chase was founder and CEO of CreativeLive, which boasted more than $100 million in revenue and a public-company acquisition track record.

Product details

  • Publisher ‏ : ‎ Harper Business (October 8, 2024)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0062879995
  • ISBN-13 ‏ : ‎ 978-0062879998
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.83 x 8.25 inches

About the author

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Chase Jarvis
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Chase Jarvis is well known as a visionary photographer, director, and social artist. He is widely recognized for re-imagining, examining, and redefining the intersection of art and popular culture through still and moving pictures. While commercial work for brands like Nike, Pepsi, Volvo, Reebok, Apple, and Red Bull have earned him recognition from the International Photography Awards, The Advertising Photographers of America, Prix de la Photographie Paris, and numerous other industry buzz centers, his recent push into personal work and fine art has rapidly gained the attention of curators and art critics, mainstream audiences, and celebrity circles worldwide. The online hub for Jarvis and his work is at http://www.chasejarvis.com.

Customer reviews

4.8 out of 5 stars
61 global ratings

Customers say

Customers find the book inspiring, compelling, and packed with practical tools. They also appreciate the clarity Chase makes his points clearly, well, and approachable. Readers say the book lays out actionable steps and helps them clarify their wants.

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12 customers mention "Inspiration"12 positive0 negative

Customers find the book inspiring, packed with practical tools and tips for living a life. They say it's compelling and an invitation to reorient their mindset. Readers also mention the book is creative, fulfilling, and meaningful.

"...The book teaches how to cultivate a fearless mindset and find clarity, making it a perfect read for anyone ready to move beyond conventional limits...." Read more

"...Delivered with wit, inspiration and plenty of self-deprecation, it's a brilliant opportunity to learn from one of the great learners in the game...." Read more

"...This book is an invitation to reorient your mindset so that you can start furiously paddling towards the things that make you feel most alive and..." Read more

"...The workbook is an absolute must. It is become a part of my daily routine and I look forward to all the help and progress. It helps me make every day." Read more

4 customers mention "Clarity"4 positive0 negative

Customers find the book clear, straightforward, and actionable. They say it helps them clarify their wants.

"...The book teaches how to cultivate a fearless mindset and find clarity, making it a perfect read for anyone ready to move beyond conventional limits...." Read more

"...the best thinking around creativity and self-actualization and makes it approachable, digestible and often fun...." Read more

"...The book lays out actionable steps and helps you clarify your wants...." Read more

"Another win from Chase! I'm reading it now. Clear, straightforward and actionable. Chase makes his points clearly and well." Read more

WOW just barely made a dent and already exactly what I needed!
5 out of 5 stars
WOW just barely made a dent and already exactly what I needed!
Since the start of my photography career back in 2008 Chase has been a huge inspiration not only with photography but all the projects and start-ups he gets into living life taking those risks that most people don't want to take because they are so scary. Well, these bits of information he gives out on his blog, on Creative Live talks, in podcasts, and also in the two books I have are so inspirational and always hit me when I need them the most with my photography, entrepreneur ventures, and my world in tech as a designer and developer. No matter what it is you are striving to achieve in life, this new book NEVER PLAY IT SAFE, is a must-have! Take my word on that! Thank you so much, Chase!
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Top reviews from the United States

Reviewed in the United States on November 10, 2024
This book was a game-changer for me and I believe it is for anyone who’s ever felt stuck or limited by the “safe” path. Chase, the visionary behind CreativeLive, uses his unique voice and experience to show how taking risks and following your creative instincts can lead to true success and fulfillment. Packed with inspiring stories, practical advice, and eye-opening insights, this book will encourage you to embrace uncertainty and see challenges as fuel for growth.

Whether in a creative field, an entrepreneur, or just someone eager to shake up your life, Never Play It Safe delivers a powerful message: authenticity and risk-taking are the real paths to success. The book teaches how to cultivate a fearless mindset and find clarity, making it a perfect read for anyone ready to move beyond conventional limits. This book is not only inspiring—it’s a toolkit for change. Highly recommended!
Reviewed in the United States on October 29, 2024
Chase Jarvis was my boss and mentor for 10 years, and I though I'd learned all that I could from him, but this book proves that his amazing capacity to grow in wisdom and vision is only being refined with time. Never Play it Safe distills the best thinking around creativity and self-actualization and makes it approachable, digestible and often fun. Delivered with wit, inspiration and plenty of self-deprecation, it's a brilliant opportunity to learn from one of the great learners in the game. Whether you're thriving, or feeling stuck, you'll find tools to help you punch through the Saran Wrap that holds us back, but which is easier to break than we think; just takes the right tools in the right places.
Reviewed in the United States on October 11, 2024
Do you feel adrift in your life, complacent and following the current as it takes you down the “safe” path of least resistance? This book is an invitation to reorient your mindset so that you can start furiously paddling towards the things that make you feel most alive and fulfilled.

The book is structured around 7 core “levers”: attention, time, intuition, constraints, play, failure, and practice. Each of these levers is a mental reframe intended to help you reorient toward living a life that is creative, fulfilling, and meaningful - regardless of what you decide that means specifically for you.

Chase is no stranger to this playing this inner game and his credentials as a creative entrepreneur make it abundantly clear that this stuff works. Obviously, luck and chance play a massive part in any successful endeavor. But these seven levers help you to create the conditions so that when opportunities arrive in life, you are fully prepared to take advantage of them.

Chase shares a lot of stories of both success and failure in applying these levers to his own life and career. He writes in a humble, conversational style that doesn’t sugarcoat details in an attempt to embellish his own reputation. The audiobook is narrated by Chase and he did a solid job with the reading - if you’re an audiobook person, I’d highly recommend it. I ended up picking up both the audio and the physical book (which is well designed and nicely typeset).

This is a book about trusting the process, trusting yourself, and not playing it safe. It’s a book that I really needed at this point in my life. I’m incredibly grateful that Chase took a chance on writing it instead of taking the “safe” path. It’s too early to say if it’s going to change my life, but it’s certainly changed my mind.
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Reviewed in the United States on November 9, 2024
At first this book start off as a cliché. But then it quickly turned into an extremely practical and informative guide on how to break out of the cycle of living in fear. The stories and angles from which things are explained are varied, giving death to explanations of concepts. The workbook is an absolute must. It is become a part of my daily routine and I look forward to all the help and progress. It helps me make every day.
Reviewed in the United States on October 27, 2024
This is a good book if you have some goals in life but maybe they’re vague or you’re not sure where to start.

The book lays out actionable steps and helps you clarify your wants.

The biggest strength to me is that Chase Charvis has had a pretty successful career as a photographer and entrepreneur before he wrote this book. He offers a lot of examples from his own life as well as from successful creatives that he met as the founder of CreativeLive.

Worth the time to read. Especially for those who need help starting out.
Reviewed in the United States on October 22, 2024
Chase Jarvis’ Never Play It Safe is an inspiring read packed with practical tools and tips for living a life full of creativity and freedom. His insights on letting intuition guide you serve as a powerful motivator to break free from the comfort zone. With gentle yet impactful nudges, Chase encourages readers to embrace uncertainty and step into a life of purpose and passion. A must-read for anyone ready to unlock their full potential and live a life worth living.
Reviewed in the United States on October 13, 2024
I love that Chase keeps digging, exploring, learning and sharing his insights with others. He is a teacher at heart and keeps putting himself out there for us to live a better life. I appreciate the energy and intention of his new book “never play it safe”.
Reviewed in the United States on October 12, 2024
Chase Jarvis offers a compelling guide on embracing creativity and taking bold risks to live a fulfilling life. This book is inspiring and packed with actionable insights for anyone looking to break out of their comfort zone. It’s a must-read for creatives and entrepreneurs alike.

Top reviews from other countries

Craig
5.0 out of 5 stars Incredible book for those looking to live a more authentic life!
Reviewed in the United Kingdom on October 31, 2024
Easily a 5 star review from me, definitely one of the best books I have read this year!

Chase goes into great detail on the different levers required to improve your life. He describes the levers, why they are important and how we can best use these to improve ourselves and our lives going forward.

Plenty of great quotes, examples and advice throughout the book. If you are like me and have played it safe previously but are looking to do more going forward, this book is a must read!
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Craig
5.0 out of 5 stars Incredible book for those looking to live a more authentic life!
Reviewed in the United Kingdom on October 31, 2024
Easily a 5 star review from me, definitely one of the best books I have read this year!

Chase goes into great detail on the different levers required to improve your life. He describes the levers, why they are important and how we can best use these to improve ourselves and our lives going forward.

Plenty of great quotes, examples and advice throughout the book. If you are like me and have played it safe previously but are looking to do more going forward, this book is a must read!
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ken
5.0 out of 5 stars Great Practical Guidelines
Reviewed in Canada on October 18, 2024
Motivating kick in the butt practical guide to inspire you to go after your dreams and loaded with practical advice from accomplished creatives, entrepreneurs.