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== Overhead ==
== Overhead ==
Omaze is a for-profit company. 80% of the donations go to the charity and 20% stays with Omaze.<ref name=":0" />{{Third-party inline|date=November 2017|reason=Primary source on financials may not be reliable. Needs to be sourced from organizations that dig into charities financials. Copy of [[Form 990]] and analysis by [[GuideStar]] or [[Foundation Center]] or other independent charity analytics.}}<ref>{{Cite web|url=https://www.omaze.com/how-it-works|title=Enter To Win Your Dream Experience - Omaze.com|website=Omaze.com|language=en|access-date=2017-11-29}}</ref>
Omaze is a for-profit company 80% of the donations go to the charity and 20% stays with Omaze.<ref name=":0" />{{Third-party inline|date=November 2017|reason=Primary source on financials may not be reliable. Needs to be sourced from organizations that dig into charities financials. Copy of [[Form 990]] and analysis by [[GuideStar]] or [[Foundation Center]] or other independent charity analytics.}}<ref>{{Cite web|url=https://www.omaze.com/how-it-works|title=Enter To Win Your Dream Experience - Omaze.com|website=Omaze.com|language=en|access-date=2017-11-29}}</ref>


== References ==
== References ==

Revision as of 15:17, 26 December 2017

Omaze
FormationSeptember 2012 (2012-09)
FounderRyan Cummins & Matthew Pohlson
PurposeCharity fundraising
HeadquartersCulver City, California, U.S.
Key people
Matthew Pohlson (CEO), Ryan Cummins (Vice Chairman)
Websiteomaze.com

Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of critical causes.[1] The company was founded by Ryan Cummins and Matthew Pohlson in July 2012,[2][3][4] is privately owned, and is based in Los Angeles, California. The company has raised over $60 million[5] for over 200 charities[6], including UNICEF,[7] After-School All-Stars,[8] Julia's House,[9] Product Red,[10] and Make-A-Wish Foundation[11].

Campaigns

When launching a campaign Omaze typically uploads a video with the celebrity. On the campaign page anyone can enter to win the experience for a $10 donation. There is also merchandise, including T-shirts and autographed swag for sale that serve as additional entries.[12]

In July 2012, Omaze launched their first campaign. The winner got to be a judge on the series Cupcake Wars, and all entries supported Team Rubicon.[13]

In December 2015, Omaze partnered with Star Wars, and people could pay $10 to be entered into a draw to win the opportunity to visit the closed set of Star Wars: The Force Awakens. The campaign raised more than $4.26 million to benefit UNICEF.[14] The campaign launch video was a 2016 Webby Award Honoree.[15]

Omaze has had experiences with the following brands and celebrities:

Overhead

Omaze is a for-profit company which claims that 80% of the donations go to the charity and 20% stays with Omaze.[5][third-party source needed][29]

References

  1. ^ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-07-17.
  2. ^ Jansen, Monika (August 22, 2011). "Win Once-in-a-Lifetime Experiences that Raise Money for Charity at Omaze". Tech.Co. Retrieved September 6, 2015.
  3. ^ Milzoff, Rebecca (February 14, 2013). "Celebrity Charity Auctions: Six Winners' Stories". Businessweek.com. Bloomberg Businessweek. Retrieved September 6, 2015.
  4. ^ Shontell, Alyson (July 23, 2012). "Omaze Raises $1 Million So Regular People Can Experience Once-In-A-Lifetime Opportunities For $5". Business Insider. Retrieved September 6, 2015.
  5. ^ a b "Can a Two-Minute Celebrity Video Save the World?". The Ringer. Retrieved 2017-11-27.
  6. ^ "The $10 Cure for Hollywood's Gala Auction Fatigue". The Hollywood Reporter. Retrieved 2017-11-27.
  7. ^ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-08-23.
  8. ^ "Arnold Schwarzenegger Wants You To Blow Sh*t Up For Charity". Tubefilter. 2015-05-15. Retrieved 2017-08-23.
  9. ^ "Robert Downey Jr raffle raises £1m for Julia's House hospice". BBC News. 2015-04-07. Retrieved 2017-08-23.
  10. ^ "U2 Offer Private Concert, Make Song Title Puns for Charity". Rolling Stone. Retrieved 2017-08-23.
  11. ^ "Stan Lee Tribute Event Announced". Marvel. Retrieved 2017-08-23.
  12. ^ "Can a Two-Minute Celebrity Video Save the World?". The Ringer. Retrieved 2017-11-27.
  13. ^ "Omaze Contest: Be A Backstage Judge On Cupcake Wars!". Omaze Contest. Retrieved 2017-07-28.
  14. ^ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-07-28.
  15. ^ "2016 | The Webby Awards". www.webbyawards.com. Retrieved 2017-07-28.
  16. ^ "'Star Trek Beyond' Partners With Omaze for New Charity Campaign (Exclusive)". The Hollywood Reporter. Retrieved 2017-11-27.
  17. ^ "David Lynch Foundation and Katy Perry Launch Omaze Campaign - BlackBook". BlackBook. 2017-06-19. Retrieved 2017-11-27.
  18. ^ "Robert Downey Jr. Charity Contest Offers Trip to 'Avengers' Set". The Hollywood Reporter. Retrieved 2017-11-27.
  19. ^ "Watch Idris Elba Get Hilarious Dating Advice From Kids". Retrieved 2017-11-27.
  20. ^ "Chris Evans Wants to Play Escape-the-Room with You (for Charity!) | Nerdist". Nerdist. 2016-12-02. Retrieved 2017-11-27.
  21. ^ "Watch Miley Cyrus, Alicia Keys Photobomb 'Voice' Fans". Rolling Stone. Retrieved 2017-11-27.
  22. ^ "Matt Damon Spy-Pranks People for Charity | Nerdist". Nerdist. 2016-06-29. Retrieved 2017-11-27.
  23. ^ "Matt Damon and Ben Affleck argue over who's better friends with Tom Brady for charity". For The Win. 2016-09-29. Retrieved 2017-11-27.
  24. ^ "Channing Tatum goes undercover as Elvis Presley in elevator prank". EW.com. Retrieved 2017-11-27.
  25. ^ "Guardians of the Galaxy Vol. 2 Omaze contest". EW.com. Retrieved 2017-11-27.
  26. ^ "Game of Thrones Teams with Omaze and RED for Charity Set Visit". Comicbook.com. Retrieved 2017-11-27.
  27. ^ "John Legend Is Now Singing at Dog Weddings". Time. Retrieved 2017-11-27. {{cite web}}: Check |url= value (help)
  28. ^ "Jennifer Lawrence Needs a Drinking Buddy—and It Could Be You". E! Online. Retrieved 2017-11-27.
  29. ^ "Enter To Win Your Dream Experience - Omaze.com". Omaze.com. Retrieved 2017-11-29.
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