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Revision as of 19:16, 9 December 2015

Playmation
Playmation Logo
Playmation Logo
TypeSmart toy
CompanyDisney
CountryUnited States
Official website

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.

The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen are planned for 2016 and 2017.[3]

Smart Figures

References

  1. ^ Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. Retrieved 6 November 2015.
  2. ^ Julia Boorstin. "Disney's 'Playmation' designed to get kids moving". cnbc. Retrieved 6 November 2015.
  3. ^ John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years". Fortune. Retrieved 6 November 2015.