Abstract
The theory of rhetoric could provide critical foundations for interactive design. One core idea of rhetoric is the rhetorical appeals, which include logos, pathos, and ethos. The authors report a research-based design project with reflections from the design process and usability evaluations. The project explored the application of the rhetorical appeals in the design of a mobile web application for childhood obesity prevention.
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Chu, S., Mejia, G.M. (2013). Application of Rhetorical Appeals in Interactive Design for Health. In: Marcus, A. (eds) Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience. DUXU 2013. Lecture Notes in Computer Science, vol 8013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39241-2_41
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