Bowen Craggs

Our Visitor Research survey proves that storytelling has the power to positively alter your brand perception amongst users. It is an indispensable opportunity to breathe life into your company’s values, mission, and activities. Here are 7 examples of the very best in corporate storytelling to learn from: Roche, Visa, UPS, Aviva, Rio Tinto, Norsk Hydro, GSK. Corporate digital managers can also look outside the corporate world for inspiration: The New York Times. Read more about these examples in our article: https://lnkd.in/dkz3xmsz #CorporateCommunications #CorporateStorytelling #CorporateWebsite

Congratulations to Kasia Lukaszewska-Kehoe, Deirdre (Deardra) O’Reilly(she/ her), Val Ashton and the rest of the team at Unilever for retaining their standing in the top 5 of the Corporate Digital Communications Index. Unilever consistently innovates to find new ways to communicate corporate information online, with particular strengths around visual impact, online accessibility and information transparency. Their immersive, new palm oil supply chain feature weaves together maps, video footage and images to help visitors understand where the palm oil in Unilever products comes from and how the company is maintaining a traceably responsible supply chain. #Unilever #CorporateCommunications #BestCorporateWebsites

Allianz’s UK careers website describes mental health benefits on a page dedicated to “mental, physical, and financial wellbeing” which is in tune with the concerns of young jobseekers. Read more about this and other best practice examples in our latest Corporate Digital Communications Index Snapshot: https://lnkd.in/dzyaWgTb #Allianz #CorporateCommunications #CareersSite

Yesterday, we met at ABB’s head office in Zurich for our final roundtable event of the year. We delved into the main themes of our new Corporate Digital Communications Index Snapshot, including the importance of authentic, humanising stories amid the rise of AI-generated content, and the keys to harnessing the power of the corporate website as a tool for measuring and improving corporate reputation. We also exchanged ideas about communication improvement strategies, and explored new tools that are helping corporate digital communicators to work more effectively. If you haven’t yet done so, please do download the 2024 Corporate Digital Communications Index Snapshot report: https://lnkd.in/dzyaWgTb A big thank you to Clara Herberg for being an excellent host, and to all participants for engaging in lively and honest conversations throughout the afternoon and into the evening after the event. Sabine Vanaga, Polona Golob, Albert Thottiyil, Scott Payton, Clara Herberg, Luca Colombo, Cem Sever, Jason Sumner, Ferhat Soygenis, Julia Weisheitel, Louise Schmidlin

Congratulations to Sara Smed Sörensen, Charlotte Majlund Sander, Pia Granno, Josefine Lind Andersson and the entire team at Nordea for their recent move into the top 10 performing companies in the Corporate Digital Communications Index. This Nordic financial services group continues to improve its web estate through subtle but impactful changes, and provides particularly strong examples of best practice for contact and navigation. #Nordea #CorporateCommunications #BestCorporateWebsites

Sky is now in the top 30 of the Bowen Craggs Corporate Digital Communications Index, our ranking of the best corporate websites in the world, after a series of incremental improvements to www.skygroup.sky. Best practice elements include the visually rich “History” section and the new “Locations” page, which provides an interactive overview of the company’s geographic footprint. Our congratulations to Daniel Gill, Bevan Youl, Jack Maddock, Richard Mace and the rest of the team! #Sky #CorporateCommunications #BestCorporateWebsites

Last week, we had the pleasure of hosting an insightful webinar with Bowen Craggs on navigating corporate digital communications in today’s misinformation age. Jason Sumner and Caterina Sorenti shared insights from the Corporate Digital Communications Index, revealing how top companies are using their digital channels to build trust. Moderated by EACD Board Member Alan Harris, the discussion highlighted four key challenges:  1️⃣ Fact and fiction are blurring 2️⃣ Future predictions are tough  3️⃣ People are more polarised 4️⃣ Social channels are becoming unstable The takeaway? Your corporate website is the most reliable channel to communicate trusted information. 🎥 Missed it? The recording will be available soon, exclusively for our members in our LinkedIn group: https://bit.ly/3MbeXwR #EACD #CorporateCommunications #Misinformation

Eli Lilly and Company's videos for jobseekers are excellent, including an informative video about the corporate headquarters, which is well targeted and stands out amongst other corporate videos that look and sound more like brand advertisements. #CorporateCommunications #CorporateCareers #CareersSite #EliLillyCo

Is your corporate website driving investors away? Our visitor research survey highlights common investor frustrations, from hard-to-find financial data to poor transparency. Learn how improving navigation, updating reports, and making investor contact information more accessible can help build trust in your company: https://lnkd.in/d_DsYDsJ #CorporateCommunications #CorporateWebsite #InvestorRelations #StakeholderManagement