Active View to start using Open Measurement SDK on mobile app display inventory
During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available.
New optional duration setting and default ad changes coming soon to help streamline in-stream video workflows
To streamline your workflows for setting up campaigns with in-stream video creatives, you’ll see a few changes over the next few weeks:
Optional placement-level duration setting: In-stream video placements will soon have a new optional duration setting to control which creatives are eligible to serve depending on their length. This setting can help ensure that your videos match publisher requirements on duration and prevent serving errors if the wrong duration was accidentally included in a placement tag.
Duration setting in the campaign spreadsheet starting on March 2: Starting on March 2, a new column called Placement Duration will be available in the campaign spreadsheet that you can use to set the optional duration setting. You’ll be able to import campaign spreadsheets without this new column, so no changes are required. If you have any tools or scripts you use to generate campaign spreadsheets, we recommend updating them to include the new columns.
Default ads updates: Default ads for in-stream video will be updated to allow multiple creative assignments, one per unique duration within a campaign. You’ll then be able to assign default ads with multiple in-stream video creatives to any in-stream video placement with a matching duration setting. New default ads for in-stream video will also automatically have an active status when they’re created.
Language and technology targeting updates
We’re making some changes to simplify ad targeting by removing support for outdated or rarely used options:
- Language targeting: Swahili and Afrikaans will be removed.
- Technology targeting: Under the platform type option, “mobile midrange: feature phone” will be removed.
