E-Commerce
From connecting every touchpoint to choosing the perfect product recommendations, Segment empowers retailers to deliver the most compelling customer experience.
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Retail companies build winning customer experiences with Segment
Bring your store to your customers
Complete your view of the customer journey by pulling together data across web, mobile web, apps, email and support interactions.
Identify the characteristics of your highest-value shoppers and create a targeted strategy.
Centralize and scale access to high-quality, secure data.
Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation.
Deliver loyalty-reinforcing promotions wherever new and existing customers are shopping.
Build audiences and create real-time campaigns to optimize ad spend.
Tie your digital data with your internal systems to provide visibility around conversion rates.
Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.
Build recommendation engines using machine learning powered by good data.
Activate audiences in 450+ marketing and analytics tools in real time.
Start connecting your data with Segment.